Braze is looking for a VP of Enterprise Marketing to spearhead our next phase of growth. You will build the strategic foundation for how we engage employers, payers, healthcare systems, and brokers/resellers, directly impacting revenue growth and market position.
What You'll Do
- Develop comprehensive GTM strategy: Lead go-to-market planning across product, pricing, positioning, and promotion for all enterprise segments, ensuring consistent execution and measurable results
- Drive market intelligence and opportunity identification: Conduct systematic market analysis to identify gaps in our current offerings and recommend potential new solutions based on client demand and competitive landscape
- Create data-driven positioning: Transform complex healthcare analytics into clear value propositions and proof points that differentiate Braze in competitive sales situations
- Partner with sales leadership: Collaborate with the Chief Growth Officer and sales team to develop segment-specific strategies, materials, and approaches that improve conversion rates and deal velocity
- Build and lead marketing team: Develop a focused team starting with one direct report, establishing processes for sales enablement, campaign execution, and performance measurement
- Drive revenue impact: Deliver measurable improvements in pipeline quality, deal sizes, sales cycle length, and win rates through strategic marketing initiatives
- Establish market leadership: Position Braze as the preferred solution for each target segment through thought leadership, competitive intelligence, and strategic communications
- Identify strategic growth opportunities: Monitor market trends and client feedback to inform product roadmap decisions and identify new revenue streams
What We're Looking For
- 10+ years leading enterprise marketing within digital health companies, payers, healthcare consultancies/brokers, or hospital systems - direct industry experience required
- Proven track record developing successful GTM strategies for employers, payers, health systems, and brokers/resellers across complex sales cycles
- Possess a deep understanding of industry terminology and market dynamics - total cost of care, fee-for-service models, capitation rates, risk-based contracts, and value-based care
- Demonstrated success translating healthcare data into compelling business cases that drive deal closure and measurable sales growth
- Track record of delivering concrete sales outcomes - increased deal sizes, improved conversion rates, shortened sales cycles - with supporting metrics
- Experience identifying market opportunities, competitive positioning, and growth strategies that drive sustainable business expansion
- Comfortable presenting to senior leadership and building relationships with industry executives, consultants, and thought leaders
- Success working within enterprise healthcare sales environments with multiple stakeholders and extended decision cycles
Team & Environment
Reporting into the Chief Marketing Officer and working directly with the Chief Growth Officer, you will build and lead a marketing team starting with one direct report.
Benefits & Compensation
- Compensation range of $240,000-$290,000 per year plus equity
- Medical / Dental / Vision insurance
- Flexible Spending Account
- Health Savings Account + match
- Company paid STD/LTD, AD&D, and Life insurance
- Paid Family Leave
- 401K + match
- Paid Time Off
Work Mode
This is a remote position open to candidates in the United States.
Braze is an equal-opportunity employer and welcomes applicants from all backgrounds.
