Pearl Health is looking for a hands-on, mission-driven VP of Marketing to lead our marketing function. This strategic leader will shape how Pearl shows up in the market, elevate our brand, and drive demand across all customer segments.
What You'll Do
- Lead the Marketing Team: Oversee a small team and foster a culture of collaboration, accountability, creativity, and continuous improvement.
- Develop and Execute Marketing Strategy: Create and implement a holistic marketing strategy aligned with company business goals.
- Drive Messaging and Positioning at the Company Level: Craft and evolve Pearl Health’s core narrative and translate complex capabilities into clear value propositions.
- Align Marketing and Sales Execution: Ensure tight alignment by delivering high-impact enablement materials, competitive intelligence, and campaign support.
- Accelerate Demand Generation: Develop, oversee, and optimize full-funnel marketing campaigns that generate awareness and drive qualified leads.
- Increase Customer Engagement: Partner with customer success to develop materials and programs that boost engagement, adoption, and brand affinity.
- Expand Brand Visibility: Elevate Pearl’s presence through original content, PR, analyst relations, and executive visibility efforts.
- Own Strategic Marketing Metrics: Set goals, track performance, and report on key marketing KPIs such as pipeline contribution and campaign ROI.
What We're Looking For
- 10+ years of experience in marketing at a high-intensity organization, preferably in the healthcare industry.
- Bachelor's degree in a relevant field.
- Roll-up-the-sleeves approach with strong executive presence and analytical rigor.
- Experience managing complex projects with multiple stakeholders.
- Demonstrated ability to quickly master new concepts and systems.
- Highly organized and detail-oriented, able to handle multiple deadlines, projects, and stakeholders.
- Outstanding communications skills in both written and spoken English.
- High emotional intelligence and comfort in engaging with team members and business leaders.
Nice to Have
- Advanced degree in business, healthcare administration, or a related field is a plus – though equivalent work experience is equally valued.
Team & Environment
You will be joining and leading a small but mighty marketing team.
Benefits & Compensation
- Compensation: $210,000-$250,000 per year + equity options.
- Annual discretionary bonus
- Equity options
- Competitive benefit package
We are an Equal Opportunity Employer and our employees are people with different strengths, experiences and backgrounds, who share a passion for improving people's lives. We welcome candidates from all backgrounds and are committed to a fair hiring process free from discrimination.
