Cirrus Systems, Inc. is hiring a VP, DOOH Monetization & Partnerships as the founding operator of our advertising strategy. You will be responsible for standing up and scaling our media business across our network of ~10,000 roadside LED screens, with end-to-end P&L accountability.
What You'll Do
- Establish CPM floors, dayparts, and packaging; manage pacing, fill, eCPM, and take-rate across direct IOs and programmatic channels.
- Standardize MSAs with clear rev-share models and SLAs; onboard sites with proof-of-play, lawful content controls, and impression methodology.
- Build national brand and agency relationships; stand up and maintain PG/PMP deals; ensure marketplace health and bid density with leading SSPs and DSPs.
- Define inventory taxonomy, POI/proximity offerings, measurement/attribution; publish a clean one-page rate card and IO templates.
- Stand up trafficking, QA, category controls, and makegood policy; deliver weekly pacing/yield reports and accurate host payout statements.
- Govern the impression model; deliver dashboards for bookings, eCPM/fill, yield levers, and host payouts; maintain audit-ready proof-of-play.
- Hire and coach a lean team (Ad Ops Lead; Programmatic Partnerships; Publisher Partnerships) as milestones are hit.
What We're Looking For
- 8–12+ years in DOOH/OOH, retail media, or adtech with proven 0→1 monetization builds.
- Hands-on PG/PMP deal creation and troubleshooting; yield optimization across major SSPs and DSPs.
- Direct negotiation experience for host rev-share agreements and brand/agency demand.
- Ability to define and defend an impression model for roadside screens; data-literate and action-oriented.
- Operational knowledge of on-premise vs. off-premise constraints and municipal sensitivities.
- Demonstrated ability to ship usable v1s in weeks; crisp GTM materials and contract writing.
- Prior ownership of a media P&L; experience with roadside/outdoor networks.
- Experience with measurement partners, lift/attribution, and proof-of-play governance.
- Existing relationships with national buyers and leading SSPs/DSPs.
Technical Stack
- Ad server, SSP, DSP, PG, PMP
Team & Environment
This is a founding operator role. You will be responsible for hiring and coaching a lean team comprising an Ad Ops Lead, Programmatic Partnerships, and Publisher Partnerships as business milestones are achieved.
Cirrus Systems, Inc. is an equal opportunity employer.
