TensorOps is hiring a VP, Brand Marketing to lead Fleetio's brand strategy, corporate communications, and public storytelling as the company scales into its next phase of growth. You will shape how Fleetio shows up in the market to drive awareness, recognition, and credibility across key audiences.
What You'll Do
- Develop and lead Fleetio’s brand and communications strategy, ensuring a consistent and differentiated narrative across all touchpoints.
- Drive large-scale, integrated brand campaigns that build awareness, increase share of voice, and strengthen Fleetio’s position as a market leader.
- Lead corporate communications efforts, including PR, analyst relations, executive communications, and crisis management.
- Mentor and develop a growing team, fostering creativity, accountability, and professional growth among emerging marketing leaders.
- Establish clear brand performance metrics, including annual awareness surveys, share of voice analysis, and recognition benchmarks—and drive year-over-year improvement.
- Partner cross-functionally with Product Marketing, Demand Generation, and Sales to align brand storytelling with go-to-market priorities and customer needs.
- Champion the Fleetio brand internally, ensuring our mission and values are consistently reflected in internal and external communications.
- Stay close to execution—writing, editing, and reviewing key materials when needed, while scaling processes and systems for long-term growth.
What We're Looking For
- 10+ years of experience in brand, corporate communications, or integrated marketing roles.
- Proven success leading teams that deliver impactful brand campaigns and measurable growth in awareness and market recognition.
- Experience scaling a brand through major ARR growth stages ($100M–$300M+) and evolving messaging for broader enterprise reach.
- Strong media, analyst, and influencer relations experience, with a track record of securing meaningful coverage and industry visibility.
- Strategic storyteller with excellent written, verbal, and visual communication skills.
- Data-driven mindset with a focus on performance, measurement, and accountability.
- Hands-on, collaborative leadership style—comfortable mentoring young talent and working alongside your team to get things done.
- Curiosity, adaptability, and a bias for action in a fast-paced, high-growth environment.
Nice to Have
- Experience ideally within high-growth B2B SaaS companies.
Team & Environment
Guide a small but talented team.
Benefits & Compensation
- Multiple health/dental coverage options (100% monthly cost coverage for employee, 50% for family)
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- PTO - 4 weeks (increases at year two)
- 12 company holidays + 2 floating holidays
- Parental leave- birthing parent (16 weeks paid) non-birthing (4 weeks)
- FSA & HSA options
- Short and long term disability (short term 100% paid)
- Community service funds
- Professional development funds
- Wellbeing funds - $150 quarterly
- Business expense stipend - $125 quarterly
- Mac laptop + new hire equipment stipend
- Monthly catered lunches
- Fully stocked kitchen with tons of drinks & snacks
- Remote working friendly since 2012
Work Mode
This is a remote position.
Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment.
