WATI.io seeks a creative and hands-on Video & Content Marketing Specialist. You will be pivotal in building our YouTube content library and driving platform awareness with high-quality, trend-driven multimedia. In this role, you will craft compelling narratives tailored for different stages of the B2B buyer journey within our fast-paced SaaS environment.

What You'll Do

Develop product explainer videos, feature walkthroughs, and demo tutorials for marketing and customer education.
Create short-form video content optimized for LinkedIn and other social platforms.
Produce and edit podcasts, including audio cleanup, basic mixing, and managing video podcast formats.
Build and manage our YouTube content library with SEO-optimized titles, descriptions, tags, and thumbnails.
Monitor YouTube analytics to optimize performance and audience engagement.
Perform basic video editing (trimming, transitions, subtitles, animations) for professional-quality output.
Create supporting graphics, thumbnails, and visuals for video and podcast promotion.
Stay updated with the latest video marketing trends, YouTube algorithms, and B2B SaaS content best practices.
Collaborate with the marketing team to align content with campaign goals and buyer journeys.
Repurpose long-form videos into snippets, shorts, and highlight reels for multiple platforms.

What We're Looking For

4+ years of experience in video production, editing, and content marketing.
Proficiency with tools like Adobe Premiere Pro, Final Cut, After Effects, or similar editing software.
Familiarity with podcast recording and editing tools (Audacity, Descript, Riverside, etc.).
Strong understanding of YouTube SEO, LinkedIn video best practices, and social content optimization.
Basic graphic design skills (Canva, Photoshop, Illustrator) for supporting creatives.
Excellent communication skills and ability to translate complex SaaS features into engaging stories.
Self-starter with a portfolio showcasing explainer videos, tutorials, and LinkedIn/YouTube content.

Nice to Have

Experience within a B2B SaaS environment.

Technical Stack

Adobe Premiere Pro, Final Cut, After Effects
Audacity, Descript, Riverside
Canva, Photoshop, Illustrator

At WATI.io, we believe every conversation matters. We transform conversations with prospects, leads, and clients into opportunities for building strong relationships.