WATI.io seeks a creative and hands-on Video & Content Marketing Specialist. You will be pivotal in building our YouTube content library and driving platform awareness with high-quality, trend-driven multimedia. In this role, you will craft compelling narratives tailored for different stages of the B2B buyer journey within our fast-paced SaaS environment.
What You'll Do
- Develop product explainer videos, feature walkthroughs, and demo tutorials for marketing and customer education.
- Create short-form video content optimized for LinkedIn and other social platforms.
- Produce and edit podcasts, including audio cleanup, basic mixing, and managing video podcast formats.
- Build and manage our YouTube content library with SEO-optimized titles, descriptions, tags, and thumbnails.
- Monitor YouTube analytics to optimize performance and audience engagement.
- Perform basic video editing (trimming, transitions, subtitles, animations) for professional-quality output.
- Create supporting graphics, thumbnails, and visuals for video and podcast promotion.
- Stay updated with the latest video marketing trends, YouTube algorithms, and B2B SaaS content best practices.
- Collaborate with the marketing team to align content with campaign goals and buyer journeys.
- Repurpose long-form videos into snippets, shorts, and highlight reels for multiple platforms.
What We're Looking For
- 4+ years of experience in video production, editing, and content marketing.
- Proficiency with tools like Adobe Premiere Pro, Final Cut, After Effects, or similar editing software.
- Familiarity with podcast recording and editing tools (Audacity, Descript, Riverside, etc.).
- Strong understanding of YouTube SEO, LinkedIn video best practices, and social content optimization.
- Basic graphic design skills (Canva, Photoshop, Illustrator) for supporting creatives.
- Excellent communication skills and ability to translate complex SaaS features into engaging stories.
- Self-starter with a portfolio showcasing explainer videos, tutorials, and LinkedIn/YouTube content.
Nice to Have
- Experience within a B2B SaaS environment.
Technical Stack
- Adobe Premiere Pro, Final Cut, After Effects
- Audacity, Descript, Riverside
- Canva, Photoshop, Illustrator
At WATI.io, we believe every conversation matters. We transform conversations with prospects, leads, and clients into opportunities for building strong relationships.
