The Princeton Review is hiring a Vice President, Consumer Revenue to lead the strategy, execution, and financial performance of all consumer-facing business lines. This executive leadership role owns the full consumer revenue outcome across test preparation, admissions, tutoring, books, and related offerings.
What You'll Do
- Own consumer revenue performance across test prep, admissions, tutoring, books, and related offerings.
- Hold full revenue responsibility for the consumer business, including revenue growth, margin performance, and marketing efficiency.
- Partner with executive leadership to align pricing, packaging, and conversion strategies to revenue goals.
- Lead all consumer marketing functions including performance marketing, brand, lifecycle and CRM, social, paid media, PR, and field marketing.
- Oversee marketing analytics to ensure clear attribution, performance visibility, and ongoing optimization.
- Ensure marketing investment is managed with strong financial discipline and measurable impact.
- Define and execute a comprehensive consumer growth strategy across acquisition, conversion, and retention.
- Develop aligned go-to-market strategies for consumer products, including positioning, segmentation, and messaging.
- Establish a disciplined, data-driven approach to optimizing customer lifetime value and return on investment.
- Oversee the Enrollment Center and internal retail sales team responsible for converting demand into bookings.
- Align marketing and sales performance through clear KPIs, lead management standards, and conversion accountability.
- Build and lead a high-performing, data-driven organization grounded in accountability and continuous improvement.
- Establish clear performance metrics tied to revenue growth, acquisition efficiency, and brand health.
- Partner closely with Finance to ensure disciplined planning, forecasting, and reporting.
What We're Looking For
- 15+ years of leadership experience in consumer growth, revenue, or consumer marketing, with direct accountability for business performance.
- Demonstrated revenue ownership, including responsibility for revenue growth, margin performance, and investment allocation.
- Technology forward, using innovative solutions to drive meaningful transformation.
- Strong financial acumen and comfort owning revenue and ROI metrics.
- Strategic and systems thinker who can translate vision into disciplined execution.
- Commercially minded operator who balances brand building with performance discipline and return on investment.
- Strong people leader who builds inclusive, high-performing teams and develops future leaders.
- Experience leading integrated marketing and sales organizations, with a track record of driving measurable improvements in acquisition, conversion, and lifetime value.
- Experience serving multiple distinct consumer personas, tailoring strategies and experiences to meet the unique needs of each audience.
- Clear, persuasive communicator who can influence across levels and functions.
- Thrives in dynamic environments and is comfortable leading through change.
Team & Environment
This position is a member of the executive leadership team and reports directly to the Chief Executive Officer.
Benefits & Compensation
- Salary range: $275,000 - $310,000 USD
Work Mode
This is a fully remote position.
The Princeton Review is an equal employment opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, disability, military status, genetic information, or any other basis protected by applicable law.
