Vericast is hiring a Vericast Senior Account Planner (Remote) | SmartRecruiters

Vericast is the financial institution performance collaborator. We empower banks and credit unions to accelerate growth, enhance operational efficiency, boost engagement, and navigate transformational changes through advanced data, technological solutions, and human expertise. With 150 years of financial services knowledge, thousands of institutions rely on our integrated insights and precision-driven approaches. The Strategic Account Planner is a pivotal leadership role within Vericast's performance marketing agency, responsible for crafting comprehensive, data-driven media strategies and continuous campaign plans for financial institution clients across digital channels. This position transforms client business objectives into integrated, long-term strategic roadmaps and tactical media plans that drive measurable results, supporting Vericast's evolution toward managed services and agency-of-record models. The Strategic Account Planner collaborates extensively with Client Strategists, Media Directors, Media Specialists, Account Managers, and cross-functional teams to ensure strategic alignment, best-practice implementation, and continuous optimization across client portfolios. This position demands profound expertise in omnichannel digital marketing strategy, financial services marketing nuances, and the ability to synthesize complex business requirements into actionable media plans. Operating as a strategic consultant internally and externally, the Strategic Account Planner provides thought leadership on media strategy, channel selection, audience targeting, and performance optimization while partnering closely with execution teams to ensure campaigns are strategically designed and positioned for success. KEY DUTIES/RESPONSIBILITIES include comprehensive account and campaign strategy development, media planning and channel strategy orchestration, client consultation and strategic presentation, campaign implementation oversight and quality assurance, performance analysis and strategic optimization, and cross-functional collaboration and team integration. QUALIFICATIONS include a Bachelor's Degree in Marketing, Advertising, Business, or Communications, with 8-10+ years of digital marketing strategy experience, 5+ years developing multi-channel media strategies, proven track record of translating business objectives into effective media strategies, and extensive experience in cross-functional, collaborative environments. KNOWLEDGE/SKILLS/ABILITIES encompass strategic thinking, financial services regulatory knowledge, media channel expertise, analytical decision-making, exceptional communication skills, collaboration capabilities, detail-oriented execution, and adaptability with continuous learning mindset. Base salary ranges from $120,000-$150,000, with compensation determined by skill level, experience, and responsibilities. Applications accepted through January 8, 2026. Vericast is an Equal Opportunity employer committed to celebrating and supporting diversity across all dimensions, considering applicants without regard to protected classifications.