Responsibilities
- Own end-to-end media management: campaign setup, targeting, bidding, budgets, creative rotation, and optimization.
- Monitor and improve key metrics: CPI/CAC, ROAS, payback, retention.
- Diagnose performance shifts (creative fatigue, audience changes, funnel changes, attribution issues) and take action quickly.
- Maintain account hygiene: naming conventions, UTM/parameter integrity, QA checks, and documentation.
- Proactively suggest optimizations to improve clients' media program efficiency and scalability
Requirements
- 2-4 years of paid media experience (agency AND/OR consumer app experience highly preferred).
- Expertise in Meta required.
- Experience managing accounts with 7-figure annual media budgets.
- Strong presentation skills: the ability to craft compelling decks and speak effectively in client meetings is a must
- Strong analytical skills
Nice to Have
- A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc)
Benefits
- This is a remote international position; applicants are encouraged to apply from anywhere.
- Our working hours are EST (office in NYC).
- Competitive compensation based on geo
- Competitive bonus
- Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)
Work Arrangement
Remote (Worldwide)
Additional Information
- Working hours are EST
- Office in NYC
