CYBEX seeks a Trade Marketing Senior Manager to drive commercial success across retail and e-commerce partners. This role bridges Sales, Marketing, and Product teams to ensure a consistent brand presence, optimized retail performance, and data-driven strategies that support year-over-year growth.
What You'll Do
- Analyze sell-in and sell-through performance across retail partners and channels, providing actionable insights and recommendations.
- Evaluate YOY sales plans and forecasts, identifying opportunities, risks, and gaps that inform strategic decision-making.
- Develop monthly and quarterly sales roll-up reports, highlighting category trends, channel performance, and promotional effectiveness.
- Support the Sales team with data-backed guidance on assortment, pricing, and distribution decisions.
- Lead the development and execution of trade marketing strategies that drive awareness, conversion, and brand presence at retail.
- Manage all retail point-of-sale (POS) materials, displays, and fixtures — from concepting to production, distribution, and installation.
- Oversee shop-in-shop environments, ensuring they are best-in-class, on-brand, and aligned with global retail guidelines.
- Partner with global teams to adapt assets and maintain brand consistency across all retail touchpoints.
- Own retailer media planning and investment strategy, maximizing return across digital, print, and in-store channels.
- Build and manage annual co-op budgets, ensuring all spend is tracked, compliant, and delivering measurable impact.
- Collaborate with retailers on joint marketing programs, product launches, and seasonal campaigns.
- Evaluate post-campaign performance to optimize future spend and improve efficiency.
- Work closely with Sales, Brand Marketing, Product, and Finance teams to align on strategic priorities.
- Provide insights on market trends, consumer behavior, and competitor activity.
- Support new product launches with tailored retail activation plans and sales enablement tools.
What We're Looking For
- Bachelor’s degree in Marketing, Business, or related field.
- 5+ years of experience in trade marketing, sales analysis, or retail marketing.
- Strong analytical skills with expertise in Excel, reporting tools, and data visualization platforms.
- Experience managing POS production, retail displays, or shop-in-shop programs.
- Familiarity with retailer media networks and co-op marketing programs.
- Excellent communication, presentation, and project management skills.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- Comfortable working cross-functionally in a fast-paced, growth-oriented environment.
Nice to Have
- Consumer goods or juvenile products experience.
Technical Stack
- Excel
- Reporting tools
- Data visualization platforms
Team & Environment
This role bridges Sales, Marketing, and Product teams.
Benefits & Compensation
- Competitive compensation of $120k-$130k
- Attractive annual leave policies
- Product discounts
- Platform for professional development within an international context
- Downtown office hub of creativity and collaboration
Work Mode
This is a local-city role based in Boston, USA.
As part of Goodbaby International Holdings Ltd., we are committed to fostering an inclusive work environment that values diversity and provides equal opportunities for all.
