EX Squared is seeking a Senior Marketing Manager to develop and execute strategic marketing programs for our clinical laboratory services. You will be responsible for driving growth and brand awareness in a specialized B2B healthcare environment.

What You'll Do

Develop and lead comprehensive marketing strategies for the clinical laboratory business unit.
Create and manage integrated campaigns targeting healthcare providers, payers, and B2B partners.
Analyze market trends and competitive landscape to inform positioning and messaging.
Measure and report on campaign performance, optimizing for ROI and lead generation.
Collaborate with sales, product, and leadership teams to align marketing with business objectives.

What We're Looking For

Experience in B2B marketing within the healthcare, life sciences, or clinical diagnostics industry.
Proven track record of managing the full marketing lifecycle from strategy to execution.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent written and verbal communication skills for a professional audience.
Ability to work independently and manage multiple projects in a remote environment.