MUD\WTR is looking for a Sr. Manager, FP&A to join our finance team and help shape how we see, interpret, and act on our business data. This role provides a seat at the table, working directly with leadership to translate numbers into narrative and drive smarter decisions.
What You'll Do
- Own the budgeting, forecasting, and long-range planning processes end-to-end, partnering with department leaders to build bottoms-up models.
- Develop, maintain, and improve dynamic financial models for scenario planning, investment decisions, and executive reporting.
- Support ad hoc strategic initiatives including pricing analysis, channel investment decisions, and operational deep-dives.
- Own the short- and long-term cash flow forecasting process, providing a clear, rolling view of liquidity and cash positioning.
- Maintain and improve cash flow models and longer-range cash planning tools that integrate revenue, COGS, operating expenses, and capital needs.
- Support treasury operations including banking relationships, payment timing optimization, and cash deployment recommendations.
- Identify risks and opportunities in the company's cash position and proactively surface recommendations to leadership.
- Serve as the financial thought partner for eCommerce, conducting regular program metric reviews to surface the 'so what' behind the numbers.
- Track, analyze, and communicate trends and performance insights across eCommerce, direct-to-consumer (DTC), and retail channels.
- Build and maintain channel-specific reporting frameworks for revenue, margin, customer acquisition costs, return rates, and lifetime value.
- Partner with eCommerce and product teams to evaluate program performance on promotions and product launches.
- Monitor key eCommerce metrics (conversion, AOV, CAC, ROAS, contribution margin) and connect them to the broader P&L story.
- Build and manage dashboards and reporting infrastructure for real-time visibility into KPIs, cost drivers, and performance trends.
- Identify efficiency opportunities in time, spend, and process and present findings with clear recommendations.
- Partner with Accounting, Operations, Marketing, and Sales to ensure financial data is accurate, accessible, and actionable.
- Translate complex financial analysis into clear, compelling presentations for leadership and board-level stakeholders.
What We're Looking For
- 5–8 years of progressive experience in FP&A, corporate finance, accounting, or a combination, ideally with exposure to both finance and operations.
- Strong financial modeling skills in Excel.
- Demonstrated ability to build models, processes, and reporting frameworks from scratch.
- Exceptional communication skills: you can present to a CFO and explain to a non-finance audience.
- A bias toward automation, repeatability, and scalability in everything you build.
Nice to Have
- Experience with BI tools like Power BI, Tableau, Omni, or similar.
- Familiarity with ERP systems like NetSuite, SAP, Oracle, or similar.
Technical Stack
- Excel
- BI tools (Power BI, Tableau, Omni, or similar)
- ERP systems (NetSuite, SAP, Oracle, or similar)
Team & Environment
You will be part of the Finance team, working directly with leadership.
Benefits & Compensation
- Salary: $130,000 - $170,000 per year.
Work Mode
This is a remote position. Candidates may be based in Santa Monica, California, United States.
MUD\WTR is an equal opportunity employer.
