Responsibilities
- Collaborate on creating integrated, multi-channel marketing strategies for the next-generation sequencing product line by analyzing customer segments, competitive dynamics, market trends, and campaign timelines.
- Design and manage a customer-focused content strategy that supports each phase of the buyer’s journey, producing materials such as blogs, case studies, videos, email campaigns, social media, and webinars.
- Write and produce marketing copy and creative assets for digital campaigns, including web banners, email content, and online advertisements.
- Establish, monitor, and report on key performance metrics for digital and content marketing initiatives, including engagement, lead generation, conversion rates, and ROI.
- Lead product new product introduction (NPI) and customer performance improvement (CPI) launches by managing go-to-market strategies, channel planning, and content deployment to maximize return.
- Coordinate with product management, field marketing, digital teams, commercial leaders, and other stakeholders to ensure marketing alignment across functions.
- Plan and implement marketing campaigns that drive measurable outcomes for both new and existing products in the sequencing portfolio.
- Work with external advertising agencies and internal design teams to produce high-impact marketing materials, including creative direction, print and digital assets, PR, social media, presentations, tradeshow booths, and promotions.
- Stay current on industry trends and competitive movements within the next-generation sequencing market.
- Partner with product and field marketing teams to develop sales enablement tools, training materials, and workflow support for key applications.
- Oversee marketing budgets and adjust promotional strategies to maximize campaign efficiency and ROI.
- Leverage customer insights, research, and analytics to identify pain points and anticipate needs, refining customer journey maps to improve messaging relevance.
- Ensure all marketing content adheres to brand standards, voice, and messaging guidelines.
- Engage with internal teams and external partners at all levels, including direct customer outreach, key opinion leader interactions, and executive communication.
- Develop and deliver progress updates and performance reports to stakeholders across the organization.
- Support team members as needed to ensure collective success in achieving marketing objectives.
Work Arrangement
Hybrid
Other
This position is located in San Francisco or Carlsbad and requires three days per week of on-site work.
