Practicebetter is looking for a Sr. Director, Product Marketing - Cresta Agents to define and drive the go-to-market strategy for Cresta’s AI Agent and Agentic Assist portfolio. This leader reports to the VP of Product Marketing and plays a critical role in the next phase of Cresta’s growth.

What You'll Do

Own the development and continuous refinement of segmentation, positioning, and messaging for the AI Agent and Agentic Assist portfolio.
Partner closely across Product, Sales, Customer Success, and Marketing to define and execute go-to-market strategies.
Introduce new AI Agent and Agentic Assist products and capabilities to the market, leading end-to-end launch strategy.
Deeply understand where and why we win or lose AI Agent opportunities to influence roadmap priorities and optimize growth strategy.
Conduct ongoing market research and competitive analysis to identify opportunities and shape Cresta’s category narrative.
Partner with the broader marketing organization to develop thought leadership and build high-impact campaigns.
Serve as a strategic advisor to executive leadership on market dynamics, positioning, and long-term platform strategy.
Act as a cross-functional leader and connector across sales, marketing, product, and partnerships to ensure tight GTM alignment.

What We're Looking For

8–12+ years of product marketing experience, ideally in Enterprise SaaS or AI.
Experience leading GTM strategy for complex, technical platforms.
Proven track record influencing executive stakeholders.
Strong analytical skills and ability to translate data into strategic direction.
Excellent communication skills and comfort presenting at the executive level.
Strong understanding of large language models and enterprise AI deployment.
Experience building and scaling product marketing teams.

Nice to Have

Experience in contact center, customer experience, or enterprise automation categories.
Experience marketing AI Agent or agentic AI systems.

Team & Environment

Reports to the VP of Product Marketing.

Benefits & Compensation

Compensation: $220,000 - $260,000 + equity.
Comprehensive medical, dental, and vision coverage with plans to fit you and your family.
Flexible PTO.
Paid parental leave for all new parents.
Retirement savings plan.
Remote work setup budget.
Monthly wellness and communication stipend.
In-office meal program and commuter benefits for onsite employees.