The American Cancer Society is hiring a Senior Director, Marketing Strategy to lead our Marketing Strategy & Planning team. In this remote role, you will be a forward-thinking, audience-obsessed leader responsible for translating insights into integrated marketing strategies and go-to-market plans that achieve critical business outcomes as we work to end cancer for everyone.
What You'll Do
- Hire, manage, mentor, and inspire a team of marketing strategists, fostering a culture of continuous learning, growth, and autonomy.
- Drive the use of customer insights and data analytics to deeply understand audiences and inform all strategic planning and go-to-market activations.
- Oversee the development of audience strategies for recruitment, retention, and re-engagement aligned with business objectives.
- Lead the creation of annual marketing calendars, strategic plans, and integrated multi-channel campaigns with clear objectives and KPIs.
- Build strong relationships and trust with Pillar Leadership and cross-functional teams to understand business priorities and provide strategic marketing counsel.
- Partner with Creative leadership to ensure breakthrough, brand-aligned creative work that drives business outcomes.
- Collaborate with analytics and research teams to establish robust KPIs, dashboards, and real-time measurement frameworks.
- Oversee post-activation reporting, analyze lessons learned, and ensure continuous feedback loops for strategic refinement.
- Inspire innovation and testing of ideas, fostering a culture of agility and marketing science.
- Oversee marketing budgets, ensuring strategic investment in high-impact initiatives that deliver measurable business outcomes.
- Identify and manage vendor relationships, ensuring accountability for quality, time, and budget.
- Translate complex marketing data and strategies into clear, actionable insights for senior leadership and stakeholders.
- Act as a strong advocate for audience-centricity, innovation, and the strategic value of marketing in driving organizational growth.
What We're Looking For
- Bachelor's Degree.
- 7+ years of successful marketing experience in a medium-to-large organization.
- 2+ years of people leadership experience.
- 5+ years of experience leading cross-functional initiatives and teams.
- A valid Driver’s License.
- Passion for mentoring and talent development, with a track record of building high-performing teams.
- Highly data-driven mindset with experience leveraging analytics and market research in marketing decision-making and execution.
- Deep expertise in building integrated marketing strategies, executing with excellence, and identifying learnings for optimization.
- Experience leading enterprise-wide initiatives, building rapport among diverse groups, and influencing individuals without direct supervision.
- Strong cross-functional collaboration skills with a win-win mindset.
- Demonstrated ability to influence individuals and teams at all levels of the organization with impeccable interpersonal skills.
- An effective, versatile, action-oriented individual with the ability to operate in a fast-paced environment.
- Proficiency in software, including exceptional skills with the Microsoft Office suite.
Nice to Have
- Master's Degree in marketing, business, or a related field.
Technical Stack
- Microsoft Office suite
Team & Environment
You will lead a team of marketing strategists within the Marketing Strategy & Planning team, reporting to Pillar Leadership. Our culture comprises diverse backgrounds and experiences, where employees focus their talents on our lifesaving mission.
Benefits & Compensation
- Salary range: $121,000 to $140,000 annually.
- Generous paid time off policy.
- Medical, dental, and retirement benefits.
- Wellness and professional development programs.
Work Mode
This is a fully remote position for candidates located within the United States.
We are a proud equal opportunity employer.
