General Motors LLC is looking for a Sr Designer- Visual Identity and Design System to help shape the future of our brand. In this role, you’ll contribute to both the evolution of the GM Design Language and the creation of a cohesive GM Design System. Your work will support visual consistency across the vehicle operating system, web, and mobile platforms, ensuring every interface reflects the voice, values, and visual identity of the GM brand.

What You'll Do

Develop and execute cohesive visual systems across brand identity, print, digital, and UI design.
Create and refine design solutions that clearly and elegantly communicate complex data.
Apply expert typography skills to maintain a consistent, expressive brand voice and tone.
Design and maintain scalable brand systems and visual languages grounded in grid and systems thinking.
Develop robust design logic and frameworks before initiating visual execution to ensure purposeful and practical design.
Prioritize content over decoration—champion clarity, functionality, and meaningful communication.
Collaborate closely with brand strategy teams to ensure design aligns with strategic goals.
Work with front-end developers to ensure seamless implementation of design systems and UI components.
Adapt brand systems across diverse media with creativity, precision, and consistency.
Support and mentor a small design team (2–3 designers), fostering collaboration and professional growth.

What We're Looking For

7–10 years of professional experience in graphic design with a focus on information design, typography within brand identity, and design systems.
A strong portfolio demonstrating mastery of grid systems, typographic hierarchy, and visual storytelling.
Proficiency in design software such as Adobe Creative Suite (Illustrator, InDesign, Photoshop) and UI tools (e.g., Figma).
Experience collaborating with brand strategy, UX, accessibility, and front-end development teams.
Deep knowledge of modernist design principles and their application in contemporary brand systems.
Ability to think systemically and apply structured design thinking across visual communication challenges.
Excellent communication skills and a collaborative, team-oriented mindset.

Nice to Have

Prototyping skills are a plus.

Technical Stack

Adobe Creative Suite: Illustrator, InDesign, Photoshop
UI tools such as Figma

Team & Environment

You will support and mentor a small design team of 2–3 designers, fostering collaboration and professional growth.

Benefits & Compensation

Annual compensation: $127,600.00 - $198,500.00 USD
Medical, dental, vision insurance
Health Savings Account
Flexible Spending Accounts
Retirement savings plan
Sickness and accident benefits
Life insurance
Paid vacation & holidays
Tuition assistance programs
Employee assistance program
GM vehicle discounts

Work Mode

This is a hybrid position based in one of the following locations: Austin, Warren, or Sunnyvale.

All employment decisions at General Motors are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.