Twilio is hiring a Sr. ABM Manager, Acquisition to join our marketing team. In this role, you will develop, implement, and refine targeted account-based marketing programs to generate pipeline and acquire new customers, delivering a relevant prospect experience.
What You'll Do
- Directly align with the New Business sales team, identifying and prioritizing target accounts for 1:1 and 1:few acquisition.
- Build and launch personalized multi-channel campaigns for target accounts (email, ads, direct-mail, landing pages, and events).
- Leverage account intelligence and intent data to inform targeting, messaging, and campaign design.
- Be data-driven, monitoring campaign performance, optimizing programs, and providing actionable insights to sales on account engagement.
- Manage and execute persona-based ads for New Business accounts with a focus on impact and optimization.
- Track and report account-level engagement and progression through the funnel, and overall performance.
- Support and co-create acquisition-focused sales plays through personalized content and tactics.
- Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers.
What We're Looking For
- 10+ years of experience in B2B marketing.
- 8+ years in an ABM related field.
- Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business.
- Experience in leveraging intent data, account intelligence, and personalization tactics for acquisition.
- Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events.
- Ability to use ABM and marketing performance tools (6sense, Demandbase, Tableau, Looker, etc).
- Strong analytical skills with the ability to translate campaign data into actionable insights.
- Experienced in applying insights to optimize campaigns and familiar with MQA models.
- Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks.
- Excellent communication and stakeholder management skills.
Nice to Have
- Background in enterprise SaaS or complex B2B buying cycles.
- Familiarity with sales platforms and ability to design content for account-specific outreach (Outreach, Salesloft, ZoomInfo, etc).
Technical Stack
- ABM & Analytics: 6sense, Demandbase, Tableau, Looker
- Sales Platforms: Outreach, Salesloft, ZoomInfo
Team & Environment
Collaborates closely with Integrated Campaigns, SDRs, and AEs.
Benefits & Compensation
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare
- Retirement savings program
Compensation: Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C.: $114,600 - $143,300. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $121,400 - $151,700. Based in the San Francisco Bay area, California: $134,800 - $168,500. + equity: May be eligible to participate in Twilio’s equity plan.
Work Mode
This is a remote position open to candidates in the United States.
Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
