Bell Canada Enterprises is hiring a Specialist, Marketing to elevate Bell Media’s presence with agencies and advertisers and drive inbound demand. This role converts Bell Media’s offerings into clear, compelling positioning and storytelling to grow awareness and engagement.
What You'll Do
- Plan and execute integrated trade marketing campaigns to strengthen Bell Media’s visibility with agencies, advertisers, and industry stakeholders.
- Build clear, differentiated positioning and messaging frameworks for key solutions and programming initiatives.
- Develop market-facing content and creative such as case studies, one-pagers, videos, ad units, articles, and PowerPoint presentations.
- Lead digital programs across web, email, and social channels like LinkedIn to reach and engage priority B2B audiences.
- Manage always-on and campaign-based initiatives that drive measurable outcomes including reach, engagement, qualified traffic, and conversions.
- Coordinate targeting, flighting, creative rotations, and optimization to improve cost efficiency and quality of engagement.
- Partner with web and analytics teams to improve site pathways, page content, and conversion points like contact forms and content downloads.
- Ensure all content and pages adhere to brand standards, accessibility, and SEO best practices.
- Translate insights into actionable optimizations and recommend next steps to increase performance and ROI.
- Build editorial calendars aligned to priority verticals, audiences, and tentpole moments such as upfronts and programming launches.
- Create and repurpose thought leadership to support market education and category leadership.
- Coordinate with internal stakeholders and external partners to amplify content across owned and paid channels.
- Plan and execute Bell Media’s presence at key B2B industry events, sponsorships, and speaking opportunities to elevate brand visibility.
- Deliver cohesive, on-brand experiences across booth presence, creative assets, session content, and pre/post-event amplification.
- Manage timelines, logistics, creative development, and post-event performance reviews.
What We're Looking For
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Strong written and visual communication skills and the ability to simplify complex concepts into market-facing narratives.
- Hands-on experience executing digital marketing across web, email, and social, preferably in a B2B context.
- Demonstrated ability to develop content and creative assets for campaigns and landing pages.
- Strong organizational skills and the ability to manage multiple priorities and deadlines.
- Working knowledge of analytics and performance measurement for traffic, engagement, and conversion metrics.
Nice to Have
- Experience in media, advertising, or complex B2B environments.
- Familiarity with CRM and/or marketing automation workflows such as segmentation, nurture, and scoring.
- Experience with SEO/SEM, A/B testing, and conversion rate optimization.
- Comfort collaborating with creative teams and/or external agencies.
- Experience planning and executing industry events or sponsorships.
- French language skills.
Benefits & Compensation
- Comprehensive compensation package including competitive salary.
- Medical, dental, vision, and mental health benefits that can be tailored to specific needs.
- 35% discount on Bell services.
- Access to exclusive offers from partners.
Work Mode
This role operates on a hybrid schedule, based in Toronto, Ontario, Canada.
Bell is committed to clarity in our hiring process and encourages individuals who may require accommodations during the process to let us know.
