WPP Media Hong Kong is hiring a Specialist, Biddable to join our Media Management & Delivery team. In this role, you will be responsible for the hands-on management and optimization of performance media campaigns for leading brands, directly contributing to client success by driving tangible business results through biddable solutions.
What You'll Do
- Manage the end-to-end activation, execution, and reporting of performance-based digital campaigns across multiple brands and biddable platforms.
- Analyze campaign data to identify trends and insights, develop and implement data-driven optimization strategies to achieve and exceed client KPIs.
- Develop and present performance strategies for key clients and contribute to new business prospects, amplifying client knowledge on the value of biddable platforms.
- Implement and refine workflow processes for performance campaigns and ad operations to enhance efficiency, reporting, and collaboration.
- Build and maintain strong relationships with clients and internal planning teams, and effectively lead cross-functional collaboration with media owners and other partners.
- Stay updated on the latest trends, upgrades, and enhancements in biddable platforms, and facilitate continuous learning within the team.
What We're Looking For
- 1-2 years of relevant experience in performance marketing or a related field.
- A thorough understanding of key biddable platforms and their underlying mechanisms.
- Strong communication and presentation skills, with the ability to confidently interact with clients.
- Fluent in spoken and written English and Cantonese.
Nice to Have
- Experience working in a matrixed organization.
- Knowledge of WPP Media brands and capabilities.
- Certifications in relevant platforms.
Technical Stack
- Google Ads
- Meta
Team & Environment
You will be part of a Center of Excellence team and will report to the Manager, Biddable.
Benefits & Compensation
- Competitive medical, group retirement plans, vision, and dental insurance.
- Significant paid time off.
- Preferential partner discounts.
- Employee mental health awareness days.
- Access to global WPP Media & WPP networks to pursue passions, grow networks, and learn.
- Variety of employee resource groups and frequent in-office events.
Work Mode
This role operates on a hybrid work model and is based in Hong Kong.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.




