People Inc. is looking for a Social Video Director to join our Video team. In this contract role, you will lead the development and execution of breakthrough social-first video content across Instagram and TikTok. You will sit at the intersection of creative strategy and hands-on production, responsible for conceiving, directing, shooting, producing, and delivering high-performing content that builds culturally relevant franchises for brands including People, Travel + Leisure, Food & Wine, and InStyle.

What You'll Do

Own social-first series strategy and execution across Meta platforms and TikTok, developing marquee series that deliver hit videos and audience engagement.
Serve as a subject matter expert across Instagram, Facebook, Threads, and TikTok, with deep knowledge of platform features, algorithms, and best practices to maximize reach and engagement.
Concept and launch recurring formats and original series, executing from development through post-production.
Direct and produce shoots ranging from reactive social content to premium, filmic or TV-inspired formats.
Personally shoot vertical and multi-camera social content, operating camera and basic lighting and audio setups for lean productions.
Oversee edits with a strong instinct for pacing, hooks, retention, and shareability.
Manage the full production lifecycle including pre-production, logistics, crew coordination, on-set direction, and post-production.
Partner with editorial and social teams to capture brand voice in unique IP that is then optimized for every platform.

What We're Looking For

Proven experience owning social-first video strategy and production for major consumer brands.
Deep, current expertise in Instagram and TikTok features, algorithms, and best practices.
Ability to concept, launch, and execute recurring video formats and original series from start to finish.
Experience directing and producing a wide range of social video shoots, from reactive content to premium formats.
Hands-on production skills, including shooting vertical content and operating basic camera, lighting, and audio setups.
A strong editorial eye for pacing, hooks, and shareability in the editing process.
Experience managing the full production lifecycle, including pre-production logistics, on-set direction, and post-production.
Ability to collaborate effectively with editorial and social teams to translate brand voice into platform-optimized content.