Join Socure as a Social Media Manager, Executive & Demand Outreach. You will be responsible for managing multiple executive and corporate social media accounts to drive brand awareness, support pipeline generation, and elevate the social presence of Socure’s leadership team. This role owns end‑to‑end social media account management, including content strategy and creation, outbound outreach, campaign execution, and a clear approval and compliance process.
What You'll Do
- Own day‑to‑day management of designated executive and corporate social media accounts (primarily LinkedIn), including planning, drafting, posting, monitoring, and reporting.
- Develop and execute a social strategy that supports marketing and commercial goals, with a focus on high‑intent audience growth, engagement, and qualified demand pipeline influence.
- Build and manage executive social presence programs for key leaders (e.g., CEO, CGO, CPO), including content calendars, ghost‑writing posts, coordinating thought leadership content, and aligning with speaking/events and PR.
- Design and run structured outreach motions via social (e.g., connection campaigns, targeted nurture sequences, content DMs, event follow‑up) in partnership with Demand Gen, Sales, and SDRs to support pipeline building.
- Create and curate high‑quality, on‑brand social content tailored to executives and commercial audiences, including posts, threads, carousels, infographics, short video concepts, and repurposed long‑form content.
- Establish and manage a streamlined but controlled content and approval workflow for executive and corporate accounts, including intake, drafting, review, legal/compliance routing when needed, and final sign‑off.
- Maintain a clear process and standards for tone of voice, visual guidelines, and brand alignment across all managed accounts.
- Monitor social conversations, mentions, and relevant industry topics; surface timely engagement opportunities for executives and the brand.
- Partner with Content, PR/Comms, and Product Marketing to map key narrative themes (identity, fraud, risk, fintech, public sector, etc.) into ongoing social series and campaigns.
- Collaborate with RevOps/Demand Gen to align social outreach and content to target account lists, campaigns, and events; ensure tracking for influence on meetings, opportunities, and pipeline.
- Analyze and report on performance for each managed account and initiative (engagement, reach, follower quality, CTR, meeting requests, pipeline influence), and continuously optimize based on data.
- Define and maintain a governance framework and playbook for executive and account‑based social activity.
- Stay current on platform changes, best practices, and competitive activity, and proactively recommend experiments (new formats, AI tools, employee advocacy, podcasts or video series) to advance our social presence.
- Support scaling of an employee advocacy program by providing templates, sample posts, and guidance to help commercial leaders and teams show up consistently on social.
What We're Looking For
- 4–6+ years of experience in social media marketing, digital marketing, or content marketing
- At least 2+ years directly managing LinkedIn and other B2B social accounts for executives or brands
- Demonstrated experience running company or executive LinkedIn programs, including ghost‑writing, thought leadership, and community building, ideally in B2B SaaS, fintech, cybersecurity, fraud/identity, or adjacent spaces
- Proven track record using social media as part of an integrated demand/pipeline motion (e.g., ABM, outbound, events), in partnership with Sales and Demand Gen
- Strong writing, editing, and storytelling skills with the ability to adapt tone for different executives while staying on‑brand and compliant
- Experience working within a defined brand system and messaging framework, and collaborating across content, PR, and product marketing to ensure consistency
- Solid understanding of social media analytics and experimentation; comfortable setting KPIs and iterating based on data (engagement, reach, audience quality, CTR, conversions, influenced pipeline)
- Hands-on experience with social media management and listening tools (e.g., Sprout Social or similar) and basic familiarity with CRM/marketing automation to align and attribute social activity
- Excellent project management skills; able to juggle multiple executive calendars and campaigns, manage an approval process, and deliver on tight deadlines in a fast‑paced environment
- High degree of judgment, discretion, and comfort working with senior executives and sensitive topics; able to manage confidential information and handle real‑time issues responsibly
- Self‑starter who “acts like an owner,” is comfortable with ambiguity, and proactively proposes new ideas and improvements
Nice to Have
- Familiarity or interest in identity, fraud, risk, fintech, or cybersecurity domains
Technical Stack
- Social media management and listening tools (e.g., Sprout Social)
- CRM/marketing automation tools
Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
