The Social Media Manager will take full ownership of the organic social media strategy, athlete integration, content production, and conversion infrastructure using Manychat for Paired, a US-based direct-to-consumer company. This is a revenue-focused role requiring strategic execution, high content velocity, and measurable impact on business outcomes.
What You'll Do
- Develop and execute a repeatable, scalable content engine
- Conduct viral strategy audits across comparable brands
- Extract repeatable formats, hook structures, and engagement patterns
- Build Figma boards to present and align on content direction
- Manage daily publishing cadence
- Oversee creator and UGC pipeline
- Optimize hooks, retention, and storytelling
- Test one new experimental content format weekly
- Build and optimize Manychat keyword flows
- Set up auto-DMs tied to Reel CTAs
- Segment users by product interest
- Track revenue impact from organic and retention efforts
- Ensure athletes are aligned to clear KPI buckets
- Improve content output and monetization structure
- Track whitelisting results and measurable ROI
- Maintain weekly KPI spreadsheet
- Report performance during executive meetings
What We're Looking For
- High-performance mindset
- Full ownership of organic social strategy
- Experience with athlete integration in content and monetization
- Proven ability to drive content velocity
- Experience building and optimizing Manychat conversion infrastructure
- Ability to develop scalable content engines
- Experience conducting viral strategy audits
- Skill in extracting repeatable content formats, hook structures, and engagement patterns
- Proficiency in using Figma for content direction and presentation
- Experience managing daily publishing schedules
- Ability to oversee creator and UGC pipelines
- Expertise in optimizing hooks, retention, and storytelling
- Commitment to testing one new experimental content format weekly
- Experience building and optimizing chatbot keyword flows (Manychat)
- Ability to set up auto-DMs linked to Reel CTAs
- Experience segmenting users by product interest
- Ability to track revenue impact from organic efforts
- Experience aligning athletes to KPIs
- Ability to improve content output and monetization structures
- Experience tracking whitelisting results and ROI
- Ability to maintain weekly KPI spreadsheets
- Experience reporting performance in executive meetings
Technical Stack
- Manychat
- Figma
Work Mode
- Remote
- Location: United States
We are an equal opportunity employer and welcome diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
