Mural is hiring a Social Media Manager to own and advance our social media presence. You will be the guardian of the brand's voice and tone, crafting compelling narratives and visuals for a B2B audience. Your work will involve developing and executing social strategy, managing the content calendar, analyzing performance, and optimizing to drive engagement and leads.
What You'll Do
- Produce, curate, and oversee the social media distribution of all published content (images, videos, blogs, articles, audio).
- Own and manage the end-to-end social media content calendar, from ideation and planning to scheduling and publishing across all platforms.
- Use AI-powered tools and platforms to brainstorm, create, and optimize content quickly and efficiently.
- Develop and maintain a consistent brand voice and tone across all social media communications.
- Monitor, listen, and respond to users, while cultivating marketing qualified leads (MQLs) and traffic to the company website.
- Analyze social media data and metrics, reporting on performance and deriving actionable insights.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Leverage Hootsuite to develop a pipeline of shareable owned and third-party content for employee promotion.
- Collaborate cross-functionally with marketing, design, and other teams to ensure cohesive messaging and timely delivery.
- Collaborate directly with the leadership team to develop provoking social media content that drives leads.
What We're Looking For
- 5+ years of experience in social media management.
- Strong track record of growing social channels, increasing engagement, and executing impactful social campaigns.
- Demonstrated expertise in developing and executing comprehensive social strategies that support business goals.
- Extensive experience in content planning, creation, and curation across LinkedIn, Twitter/X, Facebook, Instagram, Reddit, YouTube.
- Proven ability to deliver compelling multi-format content (copy, graphics, video, live streams) tailored to a B2B audience.
- Proficiency in using social media analytics and reporting tools (e.g., Sprout Social, Hootsuite, Buffer, native platform analytics).
- Strong portfolio demonstrating success in building brand voice and tone, crafting narratives, and establishing thought leadership.
- Hands-on experience collaborating with cross-functional stakeholders (marketing, communications, design, product, customer success).
- Advanced organizational and project management skills, ability to juggle multiple projects in a fast-paced, deadline-driven environment.
- Clear, exceptional written and verbal communication skills, meticulous attention to detail, and a strong understanding of grammar, style, and visual consistency.
- Up-to-date knowledge of the latest social media trends, platform updates, and best practices.
Nice to Have
- Experience preferably within B2B SaaS, technology, or PLG-focused organizations.
- Familiarity with social media advertising and paid promotion tactics, including campaign setup, audience targeting, performance tracking, and budget management.
Technical Stack
- Hootsuite
- AI-powered tools and platforms
- Sprout Social
- Buffer
- Native platform analytics
Team & Environment
Part of the Integrated Communications team, reporting to the Sr. Director of Integrated Communications.
Benefits & Compensation
- Compensation range: $82,000 - $115,000
- Bonus eligibility
- Benefits package
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
