Responsibilities
- Create and manage content for non-sponsored and sponsored social pages and posts, including but not limited to, stories, social contests, live feature broadcasts, sweepstakes and promotional content across all social media platforms including, but not limited to Twitter, Facebook, Instagram, Snapchat, YouTube, TikTok and others as applicable.
- Maintain consistent communication practices across all social media platforms and best practices established by Director, Social Programming & Basketball Information and the Organic Social Team.
- Develop / maintain and enhance brand voices for Memphis Hustle & support brands across all social media platforms.
- Lead coverage for all Memphis Hustle games (home and away), post-game status updates highlights and more to social media channels throughout the seasons.
- Coverage support for Memphis Grizzlies games & FedExForum events, create relevant content for upcoming shows, games and events thru all social channels plus day-of show or gameday opportunities.
- Support Social Media & Digital Content Producers covering community events, promotional activations and other team/partner related events or activations.
- Edit and manipulate photos/videos/graphics/etc. for use on social media channels.
- Assist Director, Social Programming & Basketball information and Sr Manager of Social Programing & Strategy in working with the marketing department to develop digital data acquisition strategies for Grizzlies, Hustle, Grizz Gaming and FedExForum for all social platforms.
- Share community feedback, respond appropriately and identify potential issues.
- Work with Director of Creative and the creative service team to ensure social content team can edit and manipulate photos/videos/graphics/etc. for use on social channels under brand guidelines along with coordinating the creation of digital graphics for social use.
- Identify opportunities for emerging digital and social platforms, trends and potential new vendor relationships that can add value to social presence.
- Conceptualize, shoot, edit, and publish short form video optimized for Instagram Reels, Tik Tok, YouTube Shorts, and emerging platforms.
- Produce behind the scenes content, player features, game‑day storytelling, and culturally relevant moments that drive engagement.
- Build and execute content plans tailored to each platform’s best practices, including pacing, captioning, audio trends, retention strategies, and algorithm friendly formats.
- Develop, maintain, and enhance the brand voices for the Memphis Hustle and Memphis Grizzlies brands ensuring tone, personality, and storytelling align with organizational goals.
- Stay ahead of digital and social trends, new platforms, video formats, creator driven storytelling, and potential vendor relationships that can elevate the organization’s social presence.
- Additional responsibilities may be assigned as needed.
Requirements
- Bachelor's Degree in Broadcast, Communications, Journalism, Photography or related and appropriate majors.
- Must have at least 2 years’ experience working in a digital media role with a brand.
