Wonder Franchises is seeking a Director of Marketing for Soccer 5 to own the full marketing function, from strategy and brand to analytics and franchise support. This role is both highly strategic and deeply hands-on: you’ll build the playbook and run the plays.
What You'll Do
- Develop and execute the overall Soccer 5 marketing strategy including defining priorities, budgets, and success metrics across channels.
- Own marketing planning across national campaigns and ongoing customer acquisition.
- Work cross-functionally with operations, franchise, and digital to ensure alignment and ROI.
- Lead all digital acquisition and retention efforts.
- Build and manage dashboards to measure CAC, retention, and channel efficiency.
- Test, learn, and scale. Bring structure to how we experiment and grow.
- Own and evolve the Soccer 5 brand as we scale, ensuring consistency across facilities and franchisees.
- Develop creative standards and brand assets and ensure franchisees use them properly.
- Support new franchise launches with tailored local marketing plans.
- Manage external partners.
- Partner closely with the CEO and President to prioritize resources and align marketing to business growth goals.
What We're Looking For
- 5–10 years of marketing experience with a mix of performance and brand.
- Expert-level understanding of digital marketing platforms and analytics.
- Data-driven and strategic but comfortable rolling up your sleeves.
- Excellent communicator who thrives in a fast-moving, entrepreneurial environment.
Nice to Have
- Experience with Hubspot.
- Experience with franchises, retail, or consumer-facing multi-location brands.
- Passion for sports, fitness, or community-focused brands.
Technical Stack
- Hubspot
Team & Environment
You will partner closely with the CEO and President.
Benefits & Compensation
- Salary range: $100,000 - $150,000
- Healthcare benefits
Work Mode
This is a remote position, with a preference for candidates located in South Florida or Charleston, SC.
Wonder Franchises is an equal opportunity employer.
