Wonder Franchises is seeking a Director of Marketing for Soccer 5 to own the full marketing function, from strategy and brand to analytics and franchise support. This role is both highly strategic and deeply hands-on: you’ll build the playbook and run the plays.

What You'll Do

Develop and execute the overall Soccer 5 marketing strategy including defining priorities, budgets, and success metrics across channels.
Own marketing planning across national campaigns and ongoing customer acquisition.
Work cross-functionally with operations, franchise, and digital to ensure alignment and ROI.
Lead all digital acquisition and retention efforts.
Build and manage dashboards to measure CAC, retention, and channel efficiency.
Test, learn, and scale. Bring structure to how we experiment and grow.
Own and evolve the Soccer 5 brand as we scale, ensuring consistency across facilities and franchisees.
Develop creative standards and brand assets and ensure franchisees use them properly.
Support new franchise launches with tailored local marketing plans.
Manage external partners.
Partner closely with the CEO and President to prioritize resources and align marketing to business growth goals.

What We're Looking For

5–10 years of marketing experience with a mix of performance and brand.
Expert-level understanding of digital marketing platforms and analytics.
Data-driven and strategic but comfortable rolling up your sleeves.
Excellent communicator who thrives in a fast-moving, entrepreneurial environment.