EY is looking for an SEO/GEO Specialist to manage day-to-day tasks supporting AI and SEO discoverability for the global ey.com website. You will work directly with the SEO Assistant Director and marketing stakeholders, mining data for opportunities and building optimized content to enhance the brand and drive traffic.
What You'll Do
- Support the overall SEO/GEO strategy for EY.com.
- Report regularly on program success to leadership and marketing stakeholders.
- Develop SEO/GEO optimization strategies and monitor their execution.
- Measure and increase AI-driven and organic traffic, keyword and page rank performance, mentions, and citations using tools like Conductor and Adobe Analytics.
- Mine data for opportunities and develop strategies and content to leverage them.
- Collaborate and communicate with external marketing stakeholders to drive projects forward.
- Review and present technical audits, issues, and implementation plans to stakeholders and page build teams.
- Train stakeholders on using Conductor, troubleshoot user issues, and build workspaces.
- Educate stakeholders and team on basic GEO/SEO best practices while continuously learning industry trends.
- Identify missing or weak prompt/keyword coverage on priority topics and drive content creation.
- Maintain and regularly refresh keyword and prompt targets.
What We're Looking For
- A minimum of 8 years in an SEO support role.
- Solid understanding of SEO best practices, including ranking factors, technical SEO, and current trends.
- Understanding of GEO and AI discoverability.
- Understanding of digital content best practices.
- Strong communication and influencing skills.
- Strong project and time management abilities.
- Experience working with Global teams.
Technical Stack
- SEO Platforms: Google Search Console, Conductor, MarketMuse, Screaming Frog, Content King, Ahrefs, SEMrush
- Analytics: Adobe Analytics, Google Analytics 4
- Data & Analysis: Microsoft Excel, PowerBI
- Web Technologies: HTML, CSS, JavaScript
- CMS: Tools such as Adobe Experience Manager (AEM)
Team & Environment
You will work directly with the SEO Assistant Director, reporting to them, and collaborate with marketing stakeholders across the organization.
Benefits & Compensation
- Continuous learning: Develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: Tools and flexibility to make a meaningful impact your way.
- Transformative leadership: Insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: Embraced for who you are and empowered to use your voice.
Work Mode
This is a global role open to candidates in Argentina, China, India, Philippines, Poland, and the UK. EY fosters an inclusive, supportive culture on a global scale.
EY is an equal opportunity employer committed to a diverse and inclusive workforce.
