Diligent Corporation is seeking a Senior Demand Generation Manager focused on Lifecycle Marketing to drive new customer acquisition. This high-impact role sits at the intersection of strategic media buying, growth experimentation, and cross-solution marketing execution. You will own paid media strategy and full-funnel demand generation programs aligned to Diligent’s solutions and target personas.
What You'll Do
- Build and execute full-funnel digital media programs that drive new logo acquisition and pipeline growth aligned to business goals.
- Own paid media strategy and optimization across social (LinkedIn, Meta, X), programmatic, and review sites (e.g., G2, Capterra), ensuring the right mix across solutions and regions.
- Develop audience segmentation and targeting strategies using 6Sense, Marketo, Salesforce, and GA4 to inform investment and improve ROI.
- Launch and scale experiments across channels, messaging, landing pages, and conversion paths to uncover new growth levers.
- Partner cross-functionally with Product Marketing, Sales, and regional Demand Gen teams to activate GTM plays and ensure alignment to ICPs and personas.
- Collaborate with SDR and AE teams to strengthen feedback loops, improve MQL quality, and optimize handoff efficiency.
- Manage campaign calendars and media budgets, ensuring performance visibility and alignment to regional and solution priorities.
- Run ongoing testing and optimization across creative, offers, and channels to drive continuous improvement in CPL, MQL>Opp conversion, and pipeline impact.
- Partner with Analytics and Ops to ensure accurate tracking, reporting, and attribution across all digital programs.
- Surface insights and recommendations from testing and performance data to inform future GTM and budget planning.
- Contribute to growth loops and lifecycle programs to sustain engagement and accelerate reactivation or upsell opportunities.
- Report performance in quarterly business reviews, highlighting what’s working, what’s not, and where to double down.
What We're Looking For
- Bachelor’s degree; 7–9 years of experience in demand generation, growth marketing, or GTM roles within a B2B SaaS or technology organization.
- Hands-on experience managing paid media across social, programmatic, PPL and review platforms with a strong grasp of audience segmentation, targeting, and spend.
- Proven ability to translate data into actionable insights, using analytics tools (GA4, Tableau, 6Sense, Salesforce) to inform media strategy and pipeline impact.
- Strong understanding of funnel metrics, attribution models, and revenue marketing frameworks (MQL → Opp → Pipeline → Bookings).
Technical Stack
- 6Sense
- Marketo
- Salesforce
- GA4
- Tableau
Diligent Corporation is an equal opportunity employer.
