UZ Gent is looking for a Digital Communications Officer to join our communications team in a temporary replacement role. You will manage the hospital’s official social media presence, translating complex medical information into accessible content and engaging respectfully with our diverse communities.

What You'll Do

Create and publish content for Facebook, Instagram, LinkedIn, and Bluesky.
Write clear, channel-specific social copy tailored to target audiences.
Interview patients, visitors, and staff respectfully for stories.
Translate medical information and complex themes into understandable language.
Take and edit photos and videos, including adjusting, editing, and subtitling.
Manage short- and long-term content planning and maintain an overview.
Build thoughtfully upon existing content formats.
Think creatively about angles and formats, experimenting while safeguarding the university hospital’s credibility.
Handle webcare by answering questions and reactions professionally and empathetically using a designated tool.
Monitor conversations, follow trends, and signal potential reputation risks.
Manage the closed Facebook group for employees and monitor its community dynamics.
Develop and manage advertising campaigns via Meta Ads Manager.
Determine target audiences, budgets, and objectives for campaigns.
Track performance, analyze results, and adjust campaigns accordingly.
Translate predetermined communication objectives into thoughtful online campaigns.
Coordinate with colleagues from the communications team.
Collaborate with doctors, nurses, and other hospital staff.

What We're Looking For

A bachelor's degree where communication played a significant role.
Professional experience with social media via internship, student job, or work.
Understanding of the unique dynamics of different social channels.
Fluency in working with Meta Business Manager and Meta Ads Manager.
An interest in current affairs and societal themes.
The ability to treat people in vulnerable situations with respect.
A genuine desire to ask questions and listen.
Understanding that online communication in a hospital must be careful, correct, and people-oriented.
Alignment with UZ Gent’s three core values: acting respectfully, with integrity, and responsibly.

Technical Stack

Meta Business Manager
Meta Ads Manager

Team & Environment

You will be part of the communications team, collaborating closely with doctors, nurses, and other staff. You will report to Lies Ketels, Leidinggevende Communicatie en evenementen.

Benefits & Compensation

Opportunities for internal and external training.
Free hospitalization insurance and free public transport for commuting.
Bicycle allowance.
Annual attractiveness premium (e.g., €1,426.11 gross in 2025 for full-time).
Favorable hours with 26 days leave and 12 recuperation days for a 40-hour week.
Official holidays, regulatory holidays, a decree holiday, and pro-rated time for Gentse Feesten.
Attractive remuneration according to IFIC, with a gross monthly salary range from €3,379.86 (0 years seniority) to €5,339.19 (35 years seniority) for full-time.