Directive Consulting is looking for an SEO Strategist (internally Content Marketing Strategist) to join our team. This is a crucial, client-facing role responsible for creating and managing custom client strategies for Enterprise accounts. You will use a deep understanding of SEO and content marketing to build holistic strategies and communicate progress to both clients and internal stakeholders.
What You'll Do
- Create custom strategies and implement best practices for clients to achieve NSMs, using project phases, marketing goals, campaigns, and historical performance.
- Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
- Set client goals using data from Google Analytics, CRM, SEMRush, and Ahrefs, with approval from an Associate Director.
- Ensure strategy execution through project management, delegating tasks in Asana to team members and clients, and ensuring timely completion.
- Partner with content writers and designers to complete client content campaigns on time and to quality standards.
- Build relationships with clients beyond deliverables, proactively communicating timeline expectations, goal progress, and using shared channels like Slack.
- Proactively communicate with internal leadership about roadblocks, account growth opportunities, and changes in client accounts.
- Report to clients bi-weekly on NSM progress and deliverables, plus monthly reports, quarterly reports, and two bi-annual business review presentations.
- Regularly look for opportunities for clients to grow their business with Directive through upselling, cross-selling, and referrals.
What We're Looking For
- Proven track record implementing SEO principles and content strategy: keyword research, on-page optimisation, and link building.
- Ability to analyse website traffic and SEO metrics using tools like Google Analytics.
- Comfortable client facing and owning relationships with key stakeholders.
- Strong familiarity with industry tools: Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
- Proven organisational, project, and time management skills.
- Genuine enthusiasm for digital marketing, SEO and Content.
- Must have agency experience.
- Must have B2B tech and/or SaaS experience.
Technical Stack
- Google Analytics
- Google Search Console
- SEMRush
- Ahrefs
- Screaming Frog/crawling tools
- Asana
Team & Environment
Works closely with Associate Director (AsD) for strategy approval and roadblocks. Partners with Project Managers, content writers, and designers. Reports to an Associate Director (AsD).
Benefits & Compensation
- Set living wage.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid plan for you and a 50% employer contribution for your dependents.
- Mental health access to certified therapists through Spring Health and Headspace membership.
- Gympass for physical wellness.
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Anniversary Trip with peers and executive leadership.
Work Mode
This is a fully remote position open to candidates based in Canada.
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
