Care.com is hiring an SEO Marketing Manager to own our organic search presence from strategy to execution. This hands-on role is responsible for building and driving the SEO roadmap, optimizing for AI-generated results, and shipping technical fixes in partnership with engineering.
What You'll Do
- Build and execute the SEO roadmap across technical, content, and off-page initiatives. Own traffic, rankings, and conversions.
- Define and drive our strategy for visibility in AI-generated results like Google AI Overviews, ChatGPT, and Perplexity.
- Run technical SEO audits, triage issues, and ship fixes. Partner with engineering from requirements through QA.
- Own the full content cycle from keyword brief to published page. Build scalable frameworks for programmatic SEO.
- Serve as the SEO authority for Product, Engineering, Marketing, and Data. Build dashboards for organic performance.
What We're Looking For
- 4+ years of hands-on SEO experience.
- Proven track record of driving significant organic traffic and revenue growth at scale.
- Direct experience working within or alongside engineering and product teams in an agile environment.
- Demonstrated experience with AI search optimization: AI Overviews, LLM-based search, featured snippets, and entity optimization.
- Expert-level proficiency with SEO tools like Google Search Console, Ahrefs, Semrush, Screaming Frog, or Botify.
- Comfortable reading and writing HTML, CSS basics, and structured data (JSON-LD/Schema.org).
- Experience with log file analysis, JavaScript SEO challenges, and large-scale site architecture.
- Proficiency with analytics platforms such as GA4, Looker, or Tableau.
- A bias for action and a test-learn-iterate approach.
- Strong communication skills to translate complex SEO concepts and write airtight engineering tickets.
- Project management ability to handle multiple initiatives simultaneously.
- An entrepreneurial ownership mentality, treating the organic channel as your own.
Nice to Have
- 1–2 years in a lead or manager-level SEO role.
Technical Stack
- SEO Tools: Google Search Console, Ahrefs, Semrush, Screaming Frog, Botify
- Web Technologies: HTML, CSS, JSON-LD/Schema.org
- Analytics: GA4, Looker, Tableau
Benefits & Compensation
- Salary range: $85,000 - $95,000
- Health, life, and disability insurance
- Generous 401K employer matching program
- Paid holidays and PTO
- Annual bonuses and short- and long-term incentives
Work Mode
This is a hybrid role based in Dallas, TX or Austin, TX.
Care.com is an equal opportunity employer.
