Directive Consulting is building its team for a future Content Strategist role (internally titled Content Marketing Strategist). This is a crucial, client-facing position where you will be responsible for creating and managing custom strategies for Enterprise clients, communicating with stakeholders, and ensuring a holistic marketing approach that leverages your deep service line expertise.
What You'll Do
- Create and implement custom client strategies using project phases, marketing goals, campaigns, and historical performance to achieve key success metrics.
- Craft creative briefs and compelling content campaigns, using competitor and audience insights for ideation.
- Use data from tools like Google Analytics, CRM, SEMRush, and Ahrefs to set and propose client goals for approval.
- Delegate tasks in Asana to team members and clients to ensure strategy execution and timely completion.
- Partner with Project Managers to ensure tasks are created, assigned, and communicated with clear due dates.
- Work closely with content writers and designers to deliver campaigns on time and to client quality standards.
- Build consultative client relationships, proactively communicating timeline expectations, goal progress, and deliverables via Slack and bi-weekly meetings.
- Proactively inform internal leadership about roadblocks, account growth opportunities, and significant client changes.
- Report to clients bi-weekly on progress and deliverables, and present monthly, quarterly, and bi-annual business reviews.
What We're Looking For
- A proven track record implementing SEO principles and content strategy: keyword research, on-page optimisation, and link building.
- Ability to analyze website traffic and SEO metrics using tools like Google Analytics.
- Strong client-facing communication skills and ability to own relationships with key stakeholders.
- Strong familiarity with industry tools: Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
- Proven organisational, project, and time management skills.
- Genuine enthusiasm for digital marketing, SEO and Content.
- Must have agency experience.
- Must have B2B tech and/or SaaS experience.
Technical Stack
- Google Analytics
- Google Search Console
- SEMRush
- Ahrefs
- Screaming Frog/Crawling Tools
- Asana
Team & Environment
You will work closely with an Associate Director (AsD) for strategy approval and to escalate roadblocks. You'll partner with Project Managers, content writers, and designers, reporting directly to the Associate Director.
Benefits & Compensation
- Set living wage.
- Medical, dental, vision plans, disability, and life insurance coverage for employee and family.
- 100% employer-paid plan for employee, 50% employer contribution for dependents.
- Mental health access via Spring Health and Headspace.
- Physical wellness via Gympass.
- Unlimited PTO (with a 2-week minimum requirement).
- Paid Company Holidays, Birthday Off, End of Year Recharge (Closed Dec 24 - Jan 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Anniversary Trip with peers and executive leadership.
Work Mode
This is a remote position open to candidates based in Canada.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
