Later is hiring a Senior Webinar and Partner Marketing Manager

Senior Webinar and Partner Marketing Manager New York, New York, United States Later stands as a premier enterprise platform specializing in social media and influencer marketing software, empowering brands and agencies globally. Following our strategic acquisition of Mavely, our platform enables organizations to scale creator partnerships across diverse networks while driving attributable sales and optimizing social commerce. Our organizational journey began in 2014 with two innovative solutions: Mavrck, a leading influencer marketing platform, and Later, a pioneering social media management tool. In 2024, we unified our businesses under a shared vision: empowering creative professionals to thrive professionally. Trusted by top social platforms including Meta, TikTok, LinkedIn, YouTube, and Pinterest, we enable marketers to create high-performing content and forge authentic collaborations with creators. About this Position: We're seeking a dynamic Senior Webinar & Partner Marketing Manager to lead and amplify our webinar and co-marketing initiatives. This high-impact role combines strategic storytelling, partner collaboration, and precise campaign execution. Reporting to the VP of Demand Generation, you'll drive programs that accelerate acquisition, activation, retention, and expansion. What You'll Be Doing: Strategy: - Define Later's webinar and partner marketing strategy - Construct high-impact webinar calendars featuring experts and thought leaders - Develop strategic co-marketing programs with partners - Establish clear goals tracking pipeline and revenue impact Technical/Execution: - Manage end-to-end webinar production - Execute joint campaigns delivering shared value - Collaborate across teams on assets and messaging - Implement data-driven optimization strategies Team/Collaboration: - Collaborate cross-functionally to align campaigns with demand generation objectives - Ensure lead quality and accurate tracking - Partner closely with leadership to communicate performance Leadership: - Serve as Later's webinar and partner marketing lead - Demonstrate core values - Mentor teammates in best practices Research/Best Practices: - Conduct competitive market research - Stay current on industry trends - Share insights across marketing teams Success Metrics: - Generate high-quality leads - Drive product awareness - Strengthen market authority - Execute seamless, impactful campaigns Qualifications: - Bachelor's degree in Marketing/Business - 6+ years marketing experience - 3-5 years webinar/partner marketing expertise - Proven campaign analytics skills - Excellent organizational capabilities - Dynamic, growth-oriented mindset Work Approach: - Impact-driven - Strategic and customer-centric - Curious and adaptable - Collaborative and resilient - Accountable and transparent - Emotionally intelligent Compensation: Market-based approach with bi-annual evaluations Salary Range: $135,000 – $150,000 USD Location: Offices in Boston, Chicago, Vancouver Remote opportunities available Our Commitment: We foster an inclusive environment, embracing diversity and equal opportunity across all hiring practices. #LI-Remote