About the Role
The company seeks a strategic and analytical professional to manage and optimize large-scale paid user acquisition campaigns on Meta and TikTok. The role involves campaign planning, budget allocation, performance analysis, and cross-functional collaboration to maximize ROI and customer lifetime value.
Responsibilities
- Lead the planning and execution of paid user acquisition campaigns on Meta and TikTok
- Manage multi-million dollar monthly ad spend with a focus on efficiency and scalability
- Analyze campaign performance using key metrics such as ROAS, CPI, and LTV
- Collaborate with creative teams to develop high-performing ad assets
- Optimize audience targeting strategies using demographic, behavioral, and interest-based data
- Monitor platform algorithm changes and adapt strategies accordingly
- Conduct A/B testing for creatives, audiences, and bidding strategies
- Produce regular performance reports for stakeholders
- Work closely with data analysts to build custom measurement models
- Ensure compliance with platform advertising policies
- Coordinate with external agencies and partners when needed
- Support forecasting and budget planning for future campaigns
- Identify new growth opportunities within existing and emerging ad platforms
- Stay current with digital marketing trends and competitive landscape
- Use analytics tools to track user behavior and conversion funnels
- Implement tracking solutions and verify data accuracy
- Drive incremental improvements in campaign KPIs through iterative testing
- Manage campaign pacing and delivery to meet business goals
- Leverage first-party data to enhance targeting precision
- Contribute to long-term acquisition strategy development
Compensation
Competitive salary with performance-based bonuses and comprehensive benefits package
Work Arrangement
Remote with flexible hours; some time zone overlap with team required
Team
Part of a data-driven growth team focused on scaling user acquisition across global markets
What We Value
- Data-first decision making
- Ownership of campaigns from strategy to execution
- Transparency in reporting and communication
- Agility in responding to market changes
- Collaboration across marketing and product teams
Growth Opportunities
- Access to cutting-edge marketing technologies
- Opportunities to lead international campaigns
- Mentorship and professional development programs
- Exposure to senior leadership and strategic planning
Available for exceptional candidates depending on role requirements and location
