Kyra is hiring a Senior Strategist to lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact for a top beauty client. You will own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.

What You'll Do

Lead the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs.
Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals.
Write high-quality briefs and strategic decks that inspire both clients and creators.
Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs.
Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation.
Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations.
Lead cultural listening, market research, and platform trend tracking within the beauty category.
Translate emerging insights into actionable campaign ideas and brand opportunities.
Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals.
Join client calls to present strategic recommendations and explain the “why” behind campaign decisions.
Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback.
Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity.

What We're Looking For

5–7+ years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand.
Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube.
Strong grasp of beauty trends, consumer personas, and how content performs across the beauty funnel.
Able to translate brand identities into authentic, scroll-stopping creator content.
Comfortable working with performance metrics, audience data, and platform insights.
Ability to structure frameworks, make data actionable, and present performance narratives clearly.
Exceptional brief-writing, storytelling, and presentation skills.
Strong client presence with the ability to articulate ideas confidently and drive strategy forward.

Nice to Have

A hybrid thinker who blends logic with creativity, intuition with structure.
Experience owning strategy across multiple live campaigns and strategic touchpoints.
Passion for beauty, social culture, and pushing the boundaries of what creator content can do.