Paired is hiring a Senior Social Media Strategist for a remote, long-term freelance role. You will take senior ownership leading brand growth through strategy-driven content for multiple premium wellness, beauty, and lifestyle brands in the US market. Your focus will be on defining content direction, managing workflows, and optimizing performance.
What You'll Do
- Develop and execute content strategies tailored to each brand.
- Plan and manage social media content across platforms like Instagram and TikTok.
- Create conversion-focused captions and content direction.
- Oversee and approve work from designers, editors, and freelancers.
- Brief creative collaborators using structured guidance and AI tools.
- Manage AI platforms and UGC sourcing workflows.
- Maintain publishing schedules and ensure consistent execution.
- Communicate directly with clients and manage expectations.
- Track performance metrics and analyze content results.
- Optimize strategy based on data and performance insights.
- Identify winning content formats and scale successful initiatives.
- Ensure deadlines, quality standards, and brand consistency.
What We're Looking For
- 4+ years of experience in content strategy and social media management.
- Direct client management experience.
- Strong knowledge of Instagram and TikTok ecosystems.
- Solid marketing and content strategy fundamentals.
- Strong visual judgment and brand awareness.
- Fluent English communication skills.
- Proficiency with Canva, CapCut, and Meta platform tools.
- Comfortable integrating AI tools into daily workflows.
- Highly organized, proactive, and capable of working independently.
- Ability to take ownership and make strategic decisions without supervision.
Nice to Have
- Spanish language skills.
- Experience developing ad creatives.
- Background as a creative strategist.
- Understanding of performance marketing principles.
- Experience working with wellness, beauty, or lifestyle brands.
Technical Stack
- Canva
- CapCut
- Meta platform tools
- AI tools
Team & Environment
You will operate in a freelance collaboration model, managing designers, editors, and freelancers.
Benefits & Compensation
- Freelance, remote collaboration.
- Long-term collaboration with growth opportunities.
Work Mode
This is a remote position.
