About the Role
The role involves building and managing demand generation programs to fuel sales pipelines, using digital marketing, analytics, and automation tools to attract and convert high-quality leads.
Responsibilities
- Develop integrated marketing campaigns to generate qualified leads
- Manage digital advertising across search, social, and display channels
- Collaborate with content teams to align assets with buyer journeys
- Optimize landing pages and conversion funnels for performance
- Use marketing automation platforms to nurture prospects
- Track and report on campaign KPIs including CAC and ROI
- Segment audiences to improve targeting precision
- Coordinate with sales teams to refine lead qualification criteria
- Conduct A/B testing on email and web content
- Manage calendar of demand-related marketing activities
- Analyze pipeline data to identify high-performing channels
- Adjust strategies based on performance metrics
- Ensure brand consistency across all demand initiatives
- Oversee vendor relationships for external marketing services
- Implement lead scoring models in CRM systems
- Support event marketing with promotional campaigns
- Develop retargeting strategies for warm audiences
- Maintain compliance with data privacy regulations
- Stay current with demand generation best practices
- Train team members on marketing tools and workflows
Nice to Have
- Master’s degree in marketing or analytics
- Certification in digital marketing or advertising platforms
- Experience in talent acquisition software sector
- Background in marketing operations
- Familiarity with ABM strategies
- Hands-on use of Salesforce or HubSpot
- Knowledge of marketing attribution models
- Experience managing external agencies
- Track record of improving lead conversion rates
- Exposure to international marketing campaigns
Benefits
- Health insurance coverage
- Dental and vision plans
- Retirement savings program
- Paid time off and holidays
- Flexible work scheduling
- Professional development stipend
- Remote work support allowance
- Wellness initiatives
- Parental leave policy
- Employee assistance program
Compensation
Competitive salary with performance incentives
Work Arrangement
Hybrid work model
Team
Marketing team within a talent acquisition technology company
About Us
We are a technology company focused on modernizing how businesses find and hire talent. Our platform combines AI-driven insights with user-centered design to streamline recruitment workflows. The team values innovation, transparency, and measurable impact in everything we do.
Growth Opportunities
This role offers direct influence on marketing strategy and access to leadership discussions. High performers will have pathways to lead larger initiatives and mentor junior team members.
Not specified
