Paired is looking for a Senior Social Media Manager to own the entire social ecosystem for Larine. You will transform social into a structured, scalable content machine that drives awareness, trust, and revenue.
What You'll Do
- Develop and execute a multi-platform social strategy for TikTok, Instagram, and YouTube Shorts.
- Build monthly and quarterly content roadmaps aligned with product launches and campaigns.
- Oversee daily posting, scheduling, engagement, and optimization.
- Turn performance data into actionable content pivots.
- Define and protect Larine’s brand voice across all social platforms.
- Translate complex oral health science into clear, relatable messaging.
- Create internal brand messaging frameworks for creators and team members.
- Ensure consistency across ads, organic content, influencers, and product education.
- Develop and scale a structured creator program.
- Write briefs that inspire strong performance and build long-term creator relationships.
- Review UGC and refine it to maximize hooks, clarity, and conversions.
- Collaborate closely with paid media to identify winning creatives.
- Build and manage the social team, including in-house and freelance members.
- Create SOPs for content production, editing, publishing, and reporting.
- Implement workflow systems to scale content output.
- Train junior team members and creators on brand voice and messaging.
- Track KPIs including engagement, retention, saves, shares, click-through, and revenue attribution.
- Identify repeatable content formats and double down on winners.
- Partner with paid media to turn organic winners into scalable ads.
- Drive measurable growth in followers, community engagement, and revenue.
What We're Looking For
- 3–5 years of experience managing social media for DTC, ecommerce, or consumer brands.
- Proven experience growing Instagram, TikTok, and short-form video platforms.
- Experience working with UGC creators and influencers.
- Strong understanding of short-form content strategy, including hooks, storytelling, and retention.
- Ability to plan and execute monthly content calendars and campaign launches.
- Comfortable analyzing social performance metrics like engagement rate, watch time, saves, shares, and CTR.
- Ability to identify winning content formats and iterate quickly.
- Experience collaborating with paid media teams to turn organic content into ads.
- Strong copywriting and storytelling skills.
- Ability to translate complex topics into clear, engaging content.
- Experience maintaining consistent brand voice across platforms.
- Ability to provide clear creative direction and feedback on content.
Team & Environment
You will be responsible for building and managing the social team, which will include in-house and/or freelance members.
Benefits & Compensation
- Competitive Salary in USD.
- Work From Anywhere.
Work Mode
This is a fully remote, global position.
