Abe The Agency is hiring a Senior Social Media Advertising Strategist to architect and manage LinkedIn advertising strategies for our B2B clients. In this remote role based in Canada, you will work directly with mid-market and enterprise accounts, owning strategy, execution, and optimization to deliver clear outcomes.
What You'll Do
- Oversee and lead a portfolio of Social Media advertising accounts.
- Serve as the direct point of support for client contacts.
- Conduct weekly communication with vendors and partners to align on tasks and quality.
- Build and refine client strategies on a quarterly basis.
- Create, maintain, and optimize budgets for paid media campaigns.
- Provide fractional marketing support for internal agency initiatives.
- Develop a deep understanding of each client's positioning and unique value proposition.
- Confirm lead routing accuracy within client CRM systems.
- Manage personal productivity and utilization effectively.
- Work with the Associate Director to ensure internal and client goals are met.
- Understand and leverage the value of Programmatic campaigns.
- Drive cross-sells, upsells, and referrals through client relationships and your professional network.
- Execute and optimize LinkedIn campaigns, including ad copywriting, TAM development, and targeting to maximize ROI.
What We're Looking For
- 4+ years experience at a performance or digital marketing agency.
- Deep expertise in paid social advertising, specifically LinkedIn Ads.
- Understanding of LinkedIn Ad Units like conversation ads, document ads, and CTV.
- Proficiency with platforms like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
- Ability to delegate effectively to junior team members.
- Strong grasp of Paid principles: keyword research, ad copywriting, bid management, and optimization.
- Ability to analyze campaign data using Google Analytics, GA4, Excel to make data-driven decisions.
- Experience measuring and driving results via OCT.
- Proven skill in audience segmentation by tier, job title, etc.
- Demonstrable success managing mid-market or enterprise accounts.
- Skill in translating strategy and telling stories with data.
- A competitive and curious problem solver.
- Ability to organize, prioritize, and manage multiple projects.
- Willingness to travel to visit clients approximately once per year, per client.
Nice to Have
- Bonus for B2B experience.
- You actively follow industry trends and seek opportunities to grow and share knowledge.
- You are quality-obsessed and maintain a passion for advertising.
Technical Stack
- LinkedIn Campaign Manager
- Zoominfo
- 6Sense
- Google Analytics & GA4
- Excel
Team & Environment
You will be part of the LinkedIn media team, on the ground floor of a fast-growing specialty agency, reporting to an Associate Director.
Benefits & Compensation
- Medical, dental, vision, disability, and life insurance for you and your family.
- 100% employer-paid plan for you and a 50% contribution for dependents.
- Mental health access via Spring Health and Headspace.
- Physical health support: Omada for physical therapy, Carrott for fertility, Aaptiv workouts, and a complimentary One Medical membership.
- Unlimited PTO (with a 2-week minimum), paid company holidays, your birthday off, end-of-year recharge (closed Dec 24-Jan 1), and paid parental leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure, scaling over time.
Work Mode
This is a remote position for candidates located in Canada.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
