Responsibilities
- Support marketing leaders by connecting Freshpaint to real growth goals: acquisition, conversion, retention, and attribution, while maintaining HIPAA compliance.
- Own high-impact demos that start from the prospect’s funnel and stack, then show exactly how Freshpaint replaces risky pixels and unlocks better optimization in tools like Meta and Google.
- Design data strategies that keep PHI governed under a BAA with Freshpaint, and share only the high-signal, non-sensitive data needed for analytics and ad platforms to perform.
- Turn vague “we want better conversion” questions into concrete, testable CRO hypotheses-what to track, what to send back, and how to know it’s working.
- Support legal, security, and compliance conversations with clear explanations of our architecture.
- Turn technical requirements into practical implementation plans across web/app, tag managers, warehouses, and downstream tools.
- Build and refine SE playbooks, demo flows, and docs that tie Freshpaint’s privacy layer directly to pipeline, win rates, and ROAS.
- Circulate deal intelligence back into Product, Marketing, and CS so everyone sells and supports Freshpaint the way our best customers actually use it.
Requirements
- Comprehensive understanding of customer data platforms, digital marketing, and digital analytics - you understand how events, identities, and audiences drive marketing performance.
- Hands on experience with performance marketing and CRO: funnels, experimentation, conversion tracking, and optimization in tools like GA4 and major ad platforms.
- Familiarity with healthcare, health tech, or other regulated industries, and how HIPAA or similar rules change what you can and can’t track or share.
- Ability to read javascript, reason about front end development, and explain data architecture diagrams; comfortable using browser dev tools live with customers.
- Clear, direct communicator who can explain the same thing three ways: one for execs, one for marketers, one for engineers or legal.
- Comfortable in tense or skeptical rooms - especially with privacy, security, or legal stakeholders - and able to hold your ground without being combative.
- Resourceful problem-solver who shows up with options, not just issues.
- Self-directed and hungry for ownership; you don’t need a detailed playbook to start making things better.
- Honest when you don’t know something and disciplined about following through.
Nice to Have
- Prior experience as a Sales Engineer / Solutions Engineer in B2B SaaS, ideally in data, analytics, privacy, or martech.
- Direct experience supporting healthcare marketing or other regulated-industry growth teams.
- Hands-on work designing or running CRO programs (A/B tests, landing page experiments, funnel optimization) where data governance mattered.
- Experience working closely with legal, compliance, or security on data privacy and security reviews.
- Background at a CDP, analytics, or performance marketing company where compliant data activation was the core value prop.
- A track record of building demo frameworks, sales playbooks, or internal tools that helped GTM teams sell more effectively.
Benefits
- Competitive pay + generous equity (10-year exercise window)
- Fully remote (U.S. only) with a $150/month coworking stipend
- Half-day Fridays, every Friday
- 16 weeks fully paid parental leave (eligible after 6 months; commission-based roles receive 100% base salary during leave)
- Unlimited PTO with a required 2-week minimum
- Top-tier health, dental & vision (100% covered for you, 80% for dependents)
- 2 “Treat Yourself” days a year—$100 and a day off, just because
- Intentional & engaging company offsites 2x a year (past trips: Arizona, Jackson Hole, Cabo, Nashville, New Orleans & more) + a department offsite 1x per year
Additional Information
- Fully remote (U.S. only) with a $150/month coworking stipend
- Half-day Fridays, every Friday
- 16 weeks fully paid parental leave (eligible after 6 months; commission-based roles receive 100% base salary during leave)
- Unlimited PTO with a required 2-week minimum
- Top-tier health, dental & vision (100% covered for you, 80% for dependents)
- 2 “Treat Yourself” days a year—$100 and a day off, just because
- Intentional & engaging company offsites 2x a year (past trips: Arizona, Jackson Hole, Cabo, Nashville, New Orleans & more) + a department offsite 1x per year
