Movement Strategy is hiring a Senior Retention & Lifecycle Designer

CrewBloom is seeking a Senior Retention & Lifecycle Designer to take ownership and elevate all lifecycle creative across our portfolio of brands. This is a hands-on leadership role responsible for setting the creative standard, managing our designer VAs, and ensuring every customer touchpoint is intentional, on-brand, and compliant.

What You'll Do

• Own lifecycle design output across email, SMS, direct mail, and emerging lifecycle touchpoints for all brands.
• Manage, prioritize, and project-manage the workload of designer VAs to ensure predictable timelines and high-quality execution.
• Partner closely with Brand to maintain cohesive visual expression, brand integrity, and creative vision across lifecycle channels.
• Act as the creative liaison between Retention and Brand teams, ensuring alignment without slowing velocity.
• Provide light copy editing and brand-voice gut checks to ensure messaging feels sharp, clear, and on-brand.
• Implement and enforce compliance-aligned creative guardrails, serving as a second set of eyes before launch.
• Establish and document lifecycle design best practices, workflows, and QA standards.
• Continuously improve creative velocity while maintaining a high bar for quality and consistency.

What We're Looking For

• 4-6 years of experience designing for DTC, CPG, or consumer brands.
• Worked on lifecycle or performance-focused creative, with email, SMS, and retention channels preferred.
• Highly proficient in Figma or an equivalent design tool.
• Understands lifecycle channels and how design impacts performance and customer experience.
• Comfortable reviewing and lightly editing copy for tone, clarity, and brand alignment.
• Can interpret compliance guidance and apply it thoughtfully to creative execution.
• Is organized, detail-oriented, and calm under high volume.
• Communicates proactively and collaborates well across teams.
• Balances quality with speed and enjoys building systems that scale.
• Uses AI and modern tools to improve workflow efficiency.

Nice to Have

• Experience managing junior designers, contractors, or VAs.

Technical Stack

• Figma

Team & Environment

Acts as a key bridge between Retention, Brand, Growth, and CRO.

Benefits & Compensation

• Salary: $100,000-$125,000 + competitive equity packages.
• Comprehensive set of benefits designed to support well-being, growth, and balance.
• Super strong benefits coverage for you and your family.
• Generous PTO.
• Free Grüns subscriptions.
• Perks centered around health and well-being.

Work Mode

This role is open to candidates globally.

CrewBloom is an equal opportunity employer.