Wayflyer is looking for a Senior Research Editor to lead the creation of our flagship, research-grade content. You will own the end-to-end production of monthly deep dives that drive pipeline, power SEO, feed LLMs, and build founder trust.
What You'll Do
- Lead the end-to-end production of monthly 30–50 page flagship content (research reports, playbooks, POVs, founder deep dives)
- Turn proprietary Wayflyer data, customer insight, and expert interviews into market-defining content
- Architect structured content arcs that feed SEO, LLM discovery, lead gen, sales enablement, and PR
- Collaborate with Design and Video to turn each piece into a multi-channel asset suite (PDF, LP, blog, Shorts, Slides, email, etc.)
- Work with demand gen to prioritise themes tied to real buyer pain and ICP intent
- Set and enforce a 10/10 editorial bar—clarity, specificity, originality, and commercial insight
- Interview founders, finance leaders, and internal experts to surface powerful narrative threads and quotes
- Audit and refresh legacy blog content to bring it up to LLM + SEO standards
What We're Looking For
- 5+ years in content strategy, editorial, or research roles with a track record of high-output, high-impact work
- Experience leading or ghostwriting long-form content with real substance: think 10,000-word guides, industry reports, or deep customer stories
- Write with a clear spine—content moves from setup → insight → recommendation with zero fluff
- Ability to interview anyone—founders, CFOs, SMEs—and extract gold from a 30-minute chat
- Know how to turn one flagship into many: LPs, Shorts, blogs, nurture emails, and social posts
- Understand how LLMs, SEO, and CRO intersect with content—but write for humans first
- Comfortable working with dashboards, spreadsheets, and raw data (Notion, Google Sheets, Jira, Asana, etc.)
- Comfortable with data (Excel, Notion, dashboards) and extracting commercial insight from it
Nice to Have
- Experience with CMSs (Sanity, WordPress), SEO tools (SEMRush, Clearscope), or AI editors (Jasper, GPT, Claude)
Team & Environment
You'll work in cross-functional teams collaborating with colleagues globally.
Benefits & Compensation
- 25 days of paid annual leave plus public holidays
- Wellbeing support and resources including a Wellbeing ERG
- Private healthcare, life insurance, and critical illness cover
- Pension plan
- Generous parental and adoptive leave (6 months paid for Primary Caregivers, 3 months paid for Secondary Caregivers)
- Equity scheme
Work Mode
This is a hybrid role based in Dublin (HQ), London, Sydney, Atlanta, New York, or Charlotte, or remotely across the UK, Europe, and US. You can work remotely from anywhere in the world for up to 60 calendar days a year.
Wayflyer is an equal opportunity employer.



