About the Role
This role leads the development and execution of product marketing strategies for robotic solutions, ensuring clear communication of value propositions to target audiences across sales, marketing, and customer-facing teams.
Responsibilities
- Define product positioning and messaging tailored to industrial manufacturing customers
- Develop go-to-market plans for new product launches and feature updates
- Collaborate with product and engineering teams to understand technical capabilities
- Translate complex technology into customer-focused benefits and use cases
- Produce sales enablement materials including presentations, battle cards, and FAQs
- Conduct market research to identify customer pain points and competitive dynamics
- Analyze industry trends in automation and advanced manufacturing
- Support demand generation campaigns with targeted content and messaging
- Work closely with marketing teams on digital, content, and event strategies
- Partner with sales leadership to align on customer feedback and market insights
- Manage product documentation for accuracy and market relevance
- Track product marketing performance using key metrics and feedback loops
- Represent the product in customer engagements and industry events
- Ensure brand consistency across all marketing channels and materials
- Lead competitive analysis to inform strategic decisions
- Coordinate cross-functional teams during product release cycles
- Develop pricing and packaging recommendations based on market data
- Create customer success stories and case studies
- Maintain deep knowledge of buyer personas and customer journeys
- Drive internal training for go-to-market updates
Compensation
Competitive salary and equity package commensurate with experience
Work Arrangement
Hybrid work model with office and remote flexibility
Team
Part of the marketing team, collaborating closely with product, sales, and engineering
Why This Role Matters
This position shapes how industrial customers understand and adopt next-generation robotic welding systems, directly influencing market perception and sales success.
Technology Focus
The role centers on intelligent robotic systems that integrate AI, computer vision, and real-time adaptive control for heavy industrial use.
Growth Opportunity
The hire will help scale marketing strategy as the company expands into new markets and application areas.
Available for qualified candidates requiring sponsorship
