Resource Guru is hiring a Senior Product Marketing Manager (GBP 80-100K, Remote, Share Options)

We are looking for a Senior Product Marketing Manager to join Resource Guru, a leading B2B SaaS scheduling tool trusted by customers in over 100 countries. This is a senior, hands-on role at the heart of our growth, where you will own how our product is positioned, packaged, and communicated—translating capabilities into clear customer value. You'll work closely with Product, Design, Sales, Customer Success, and our founders to shape the narrative, drive adoption, and grow revenue.

What You'll Do

• Define and refine ideal customer profiles and segmentation to focus GTM efforts.
• Own core positioning, messaging frameworks, and value propositions across key customer segments.
• Translate features into compelling benefits and customer outcomes.
• Develop personas, JTBD insights, and competitive narratives.
• Contribute market and competitive insight to inform packaging and pricing decisions.
• Partner with the team on website copy, product pages, blog content, and campaigns.
• Own product narratives across web, in-app, email, and sales materials.
• Help shape thought leadership around scheduling, capacity planning, and modern team operations.
• Lead product launches end-to-end: planning, messaging, internal enablement, and external comms.
• Partner with Product to shape launch scopes and narratives.
• Create launch assets (pages, emails, announcements, demos, FAQs).
• Track and communicate the impact of launches, messaging changes, and enablement efforts.
• Build and maintain sales collateral (pitch decks, one-pagers, battlecards, case studies).
• Equip Sales and CS with clear product stories, objection handling, and competitive context.
• Support onboarding and lifecycle messaging.
• Run customer interviews and research to inform positioning and roadmap.
• Monitor competitors and market trends.
• Turn insights into actionable messaging and content.
• Use AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate research, drafting, synthesis, and experimentation.
• Apply AI to analyse customer feedback, surface themes, and test messaging variants.
• Stay current on AI-driven marketing workflows and bring practical ideas into the team.
• Collaborate with Product on how AI features are positioned and explained to customers.
• Work closely with Product Managers and Designers to influence roadmap framing.
• Partner with Marketing on campaigns and demand generation.
• Support founders on strategic narratives and investor/product storytelling.

What We're Looking For

• Proven experience as a Product Marketing Manager (or Senior PMM) in B2B SaaS.
• Strong track record of owning positioning, messaging, and launches.
• Excellent communicator in English, written and verbal—can explain complex ideas simply.
• Experience working closely with Product and Engineering teams.
• Strong customer empathy and research skills.
• Already actively experimenting with AI tools (e.g., ChatGPT, Claude, Gemini) in marketing work—building workflows, testing what works, understanding where AI falls short.
• Familiarity with modern SaaS GTM processes (PLG, sales-assisted, or hybrid).
• Comfortable working remotely and async—self-directed with strong follow-through.
• Pragmatic and outcome-focused—create just enough structure to move fast.
• Highly organised, with a sharp sense of what matters now vs. later.

Nice to Have

• Experience in project management, professional services, or capacity planning software.
• Experience marketing to creative agencies or professional services firms.
• Experience supporting sales teams directly.
• Exposure to analytics tools (Amplitude, Segment, HubSpot, or similar).

Team & Environment

You'll join a small, fully remote team based across the UK and Europe. You will sit within a growth department with sales and marketing, initially reporting directly to co-founder Percy, and eventually likely reporting to a Head of Growth.

Benefits & Compensation

• Compensation: £80-100K + equity via stock options.
• 30 days paid holiday + Dec 24 - Jan 1 company holiday.
• Birthday off + house move day off.
• Flexible hours.
• Annual training and conference allowance: £3,000.
• A home office equipment contribution upon joining (then every 3 years): £1,000.
• Budget to visit local or international colleagues.
• Monthly health & wellbeing contribution (£100) to be used as you see fit.
• Pension contribution.
• International travel for Guru Gatherings.

Work Mode

This is a fully remote position. You can work from anywhere within +/- 2 hours of UK time. We are a small, fully remote team collaborating mainly via Slack, with occasional meetups.

We are an equal opportunity employer.