Responsibilities
- Define and own the positioning and messaging for your product lines.
- Lead launch planning for new features and product releases, including messaging and channel strategy, in close collaboration with Product and Growth Marketing.
- Own ongoing competitive research and synthesize insights into actionable context for GTM and Product teams.
- Serve as the primary marketing voice in product discussions, translating market insights into input on roadmap priorities.
- Partner with Growth and Event Marketing to develop integrated campaigns that drive awareness and pipeline for your product and target segment.
- Develop content across channels such as blog posts, case studies, and conference presentations to drive adoption and shape market perception of the company.
- Translate strategy into GTM execution by partnering with Sales and CX leadership to understand deal wins and losses, customer expansion and churn, and use those insights to sharpen positioning and enablement.
- Ensure AEs, BDRs, and CX teams can execute with a crisp, confident story by developing frameworks and materials that support effective execution.
Requirements
- 4–7+ years of B2B product marketing experience, preferably at a growth-stage SaaS company.
- Proven track record of owning end-to-end GTM motions from positioning through launch through growth, with demonstrated pipeline and revenue impact.
- Thrives in a sales-led GTM motion and is a natural cross-functional partner; understands how a revenue-focused organization operates and can drive alignment across PMs, marketers, sales leadership, and the executive team.
- Excellent communicator and writer; can translate complex product capabilities into crisp, compelling customer-facing messaging.
- Actively uses AI to move faster and thinks systematically about scaling what works, building repeatable processes and assets that raise the output of the whole GTM team.
Nice to Have
- Experience in EdTech or higher education, particularly marketing to Enrollment, Student Success, and/or Admissions teams.
- Prior experience as the first or only PMM at a company, where you built programs from scratch.
Benefits
- Remote-friendly work
- Unlimited PTO
- Paid parental leave
- Competitive compensation
- New Apple hardware
- 401k matching
- Strong health and wellness benefits
Compensation
Competitive compensation
Work Arrangement
Remote-friendly
The Process
- Async Video Recording - Your application will be reviewed by humans; if we’d like to learn more, we will send you a link to record a quick 2-minute video.
- Recruiter Screen - You’ll chat with Mary, our Head of Talent, to discuss the role, your background, and logistics.
- Hiring Manager Interview - You'll chat with Katie, our Head of Marketing.
- Take-Home Assignment / Group Interview - This is an opportunity to showcase your skills in a tangible way.
- Leadership Call - You’ll meet with the co-founders, Claudia and Carolina, for a final chat.
- References - We’ll ask for 3 references; ideally, 2 will be previous managers.
- Offer!
Why join EdSights?
- Make a real impact in higher education — Be part of a mission you can be proud of to help colleges and universities better support students through AI-driven insights, real-time engagement, and student-centered technology.
- Join a values-driven, collaborative culture — Be part of a kind, inclusive, 'no-ego' team that prioritizes trust, transparency, and respect.
- Grow with a fast-scaling EdTech company — EdSights is ranked on Inc. 5000 for rapid growth and innovation.
- Enjoy flexibility and competitive benefits — Remote-friendly work, unlimited PTO, paid parental leave, competitive compensation, new Apple hardware, 401k matching, and strong health and wellness benefits.
