Watchpoint Labs is hiring a Senior Product Marketing Manager as our first marketing hire. You will be responsible for building the foundational go-to-market engine for our consolidated security suite, crafting the core product story, and driving key marketing functions from strategy to hands-on execution.
What You'll Do
- Develop product positioning and messaging for Watchpoint Labs' security suite, creating a differentiated story that resonates with both early-stage tech teams and enterprise buyers.
- Own the go-to-market strategy for new features and platform updates, focusing on driving adoption, compliance readiness, and business growth.
- Orchestrate customer journeys from top-of-funnel sign-ups through activation, conversion, upgrades, and retention.
- Create training, collateral, and enablement resources to equip Sales and Success teams to close deals and accelerate sales cycles.
- Produce compelling content including webinars, blog posts, technical guides, and social media to educate developers and position Watchpoint Labs as a leader.
- Establish KPIs for marketing initiatives, track performance using data insights, and iterate to optimize results.
- Shape the overall marketing function, from high-level strategy to hands-on execution across content, demand generation, and partnerships.
What We're Looking For
- 5+ years of professional experience in cybersecurity product marketing, or in technical developer marketing with a strong aptitude for cybersecurity concepts.
- Exceptional written and verbal communication skills, with the ability to distill complex security topics into clear benefits for technical and non-technical audiences.
- Data fluency to spot market opportunities, analyze campaign performance, and proactively drive measurable outcomes.
- A builder’s mindset: you excel in fast-paced, ambiguous environments, take initiative to build processes from scratch, and get things done efficiently.
- An eye for quality: you deliver high-caliber work that aligns with the mission to make security simple and effective.
Nice to Have
- Experience at high-growth startups, especially in cybersecurity or developer tools.
- Hands-on knowledge of B2B SaaS in security, compliance, vulnerability management, or GRC tools.
- Familiarity with developer ecosystems, APIs, infrastructure security, or vCISO services.
Team & Environment
You will be the company's first marketing hire, building the function from the ground up.
Benefits & Compensation
- Equity from an early stage with strong growth potential.
- Top-tier hardware for your setup.
- Medical coverage if needed.
- Team off-sites in fun locations.
Work Mode
This is a remote-first role.
