Expandi, a bootstrapped SaaS company that scaled to millions in ARR, is hiring a Senior Product Marketer. You will act as the essential bridge between Product, Marketing, and other stakeholders, connecting the product vision with market opportunities to craft a compelling story that accelerates adoption.
What You'll Do
- Serve as the bridge between Product and Marketing teams, running sync meetings and communicating the roadmap.
- Direct the marketing team on product launches and promotional activities.
- Determine and maintain key product messaging and guidelines for different customer segments.
- Draft product-related communications via email and Intercom for updates and announcements.
- Monitor the competitive landscape for shifts affecting product positioning.
- Fact-check all product mentions in marketing content for accuracy.
- Coordinate the creation of product screenshots, videos, and demo assets for marketing and sales.
- Assist with onboarding flows and communications for new paid and trialing users.
- Create interactive product demos using Navattic.
- Direct the creation of free interactive tools on the marketing website with external developers.
- Report on key metrics like trial-to-paid conversion and user reactivation.
- Collaborate with product, support, success, and sales on key initiatives.
- Coordinate marketing collaboration with external integration partners.
What We're Looking For
- 5+ years of product marketing experience in a software or SaaS organization.
- A record of building Go-To-Market strategies for software product launches.
- Previous experience in the SME/Mid Market sales outreach segment.
- Strong initiative and willingness to introduce new ideas.
- Excellent organizational skills with the capacity to juggle multiple deadlines.
- Extraverted and empathic, energizing teams and driving collaboration.
- People-focused, passionate about building meaningful professional relationships.
- Straightforward, assertive, skilled at giving and receiving feedback.
- Strategic entrepreneurial mindset with a keen eye for detail.
- Proactive attitude and a bias for action.
- Confident communicator fluent in English.
Nice to Have
- Familiarity with LinkedIn as an outreach tool, especially Sales Navigator.
Technical Stack
- Navattic
- Intercom
Team & Environment
You will be the bridge between Product, Marketing, and other stakeholders, working within a remote-first team that values ideas over hierarchy.
Benefits & Compensation
- Competitive salaries with a solid base plus performance-driven bonuses.
- Growth potential with resources, mentorship, and opportunities.
- Work-life balance with flexible time management.
- Culture where ideas matter more than hierarchy.
- Fun, supportive, ambitious, and collaborative global team.
Work Mode
This role is remote-first and open globally with optional hubs in Eindhoven, Noord-Brabant, Netherlands.
Expandi is an equal opportunity employer.
