Rockefeller Philanthropy Advisors is hiring a Senior Product Manager to lead the Product-Led Growth (PLG) strategy for early-stage, AI-powered B2B SaaS ventures serving the SMB market. In this remote role, you will shape how products attract, convert, and retain users by embedding growth mechanics directly into product design.
What You'll Do
- Lead the creation and execution of PLG strategies across multiple early-stage SaaS ventures.
- Serve as a subject-matter expert, advising product teams on embedding growth directly into the user experience.
- Collaborate with engineering to deploy in-product experiments that optimize onboarding, feature adoption, and user conversion.
- Design and refine automated self-serve funnels, growth loops, referral systems, and in-product messaging strategies.
- Define and track KPIs such as Activation Rate, Time-to-Value, and Net Revenue Retention to guide growth initiatives.
- Partner with growth marketing to align paid and outreach efforts with in-product conversion strategies.
- Support experimentation through landing page A/B tests, pricing strategies, and user lifecycle engagement.
- Equip ventures with data tools, user journey maps, and analytics dashboards that support rapid, iterative growth.
What We're Looking For
- 10+ years in growth, product management, or marketing within a B2B SaaS setting.
- Deep experience with Product-Led Growth strategies and tools, including freemium models and trial conversion techniques.
- Proficiency in AARRR metrics, A/B testing, and experimentation frameworks.
- Hands-on knowledge of PLG tools such as Amplitude, Mixpanel, Appcues, Intercom, and modern CRM systems.
- Proven success scaling SaaS products through PLG—from concept to traction—with measurable results.
- Strong analytical mindset with ability to translate data into actionable strategies.
- Comfortable balancing high-level strategic thinking with hands-on implementation.
- Excellent cross-functional collaboration and communication skills, including influence at the executive level.
Nice to Have
- Experience focused on the SMB market.
Technical Stack
- Amplitude
- Mixpanel
- Appcues
- Intercom
- Modern CRM systems
Team & Environment
Work closely with engineering, marketing, and leadership teams.
Benefits & Compensation
- Fully remote or hybrid work flexibility based on your location.
- Opportunity to shape ventures at the forefront of AI, SaaS, and digital innovation for underserved SMBs.
- Competitive compensation and equity potential.
- Collaboration with experienced startup builders, engineers, and data scientists in a high-growth venture studio.
- Inclusive work culture that celebrates diversity and values autonomy, innovation, and impact.
- Occasional travel for team collaboration and networking opportunities.
Work Mode
This role is hybrid, open to candidates located in the United States.
Rockefeller Philanthropy Advisors is an equal opportunity employer committed to an inclusive work culture.
