Deel is hiring a Senior Partner Marketing Manager | Campaigns to own the strategy, creation, and execution of scalable partner marketing campaigns. You will drive awareness, enablement, and co-sell activation across Deel’s partner ecosystem, focusing on Core and Emerging partners.
What You'll Do
- Design and execute repeatable marketing campaigns across the partner lifecycle, including co-branded plays, ABM programs, and demand-gen initiatives.
- Build 'campaigns-in-a-box' that can be localized and deployed by Partner Managers across regions and partner types.
- Manage campaign calendars, stakeholder alignment, and delivery process end-to-end.
- Develop and produce campaign assets such as landing pages, social kits, email templates, event toolkits, and promotional content.
- Localize and adapt assets for priority geographies and partner segments, ensuring alignment with Deel’s brand standards.
- Collaborate with partner managers to design campaigns that drive top-of-funnel activity, influence pipeline, and accelerate active opportunities.
- Work with Marketing Ops to track campaign performance, measure ROI, and optimize based on results.
- Use data to identify and prioritize campaign opportunities aligned to strategic GTM plays and partner segmentation.
- Partner with the Senior Marketing Manager - Content and Comms to ensure campaign creative and messaging are consistent with Deel’s partner GTM strategy.
- Work with Regional Marketing and Events to integrate campaigns into field activities and partner event sponsorships.
- Collaborate with Product Marketing and enablement teams to ensure partner campaigns are integrated into larger GTM initiatives.
- Define and track campaign KPIs: activation rate, partner engagement, influenced pipeline, MDF utilization, and content performance.
- Build feedback loops with Partner Managers and partners to improve campaign effectiveness and iterate on playbooks.
Team & Environment
You will collaborate closely with the Senior Partner Experience Manager and Partner Managers in a connected and dynamic culture.
Benefits & Compensation
- Stock grant opportunities dependent on your role, employment status and location.
- Additional perks and benefits based on your employment status and country.
- The flexibility of remote work, including optional WeWork access.
Work Mode
This is a global, remote-enabled role.
Deel is an equal-opportunity employer that values diversity and inclusion.
