Responsibilities
- Design, launch, and scale paid advertising campaigns across platforms including Facebook, Google, TikTok, and LinkedIn.
- Ensure precise audience targeting, segmentation, and alignment between ad creative and campaign goals.
- Work closely with creative teams to produce high-performing ad visuals and copy.
- Align campaign spending and performance with client objectives and key performance indicators.
- Partner with cross-functional teams in creative, data, and retention to refine strategies and ensure unified execution.
- Track and evaluate KPIs such as cost per acquisition, return on ad spend, click-through rate, and conversion performance.
- Conduct A/B testing on ad creatives, audience groups, and bidding approaches to improve campaign outcomes.
- Analyze performance data regularly and recommend data-backed optimizations.
- Share performance insights with creative teams to inform future ad development.
- Test variations in audiences, creatives, landing pages, and offers to achieve weekly performance gains.
- Distribute and manage advertising budgets across channels to meet ROI and business goals.
- Deliver accurate performance forecasts and projections for internal and client stakeholders.
- Produce routine reports summarizing campaign performance and progress.
- Present data-driven insights and strategic recommendations to clients and internal teams.
- Lead client communication via Slack by sharing updates, reviewing KPIs, and suggesting strategic shifts.
- Keep stakeholders informed on campaign progress, milestones, and optimization initiatives.
- Coordinate with design, copywriting, and retention teams to ensure a seamless customer journey.
- Maintain consistent collaboration with data analysts to gain deeper insights into user behavior and campaign effectiveness.
Requirements
- Minimum of five years of experience in paid media management.
- Demonstrated success managing performance marketing campaigns in digital marketing or eCommerce settings.
- Hands-on expertise with Meta Ads, Google Ads, TikTok Ads, or other platforms used by direct-to-consumer brands.
- Strong analytical capabilities, including interpreting complex data, running A/B tests, and generating actionable insights.
- Proven experience managing and optimizing monthly ad budgets in the six-figure range.
- Knowledge of major advertising policies such as Facebook and Google Ads guidelines, and privacy regulations including GDPR and CCPA.
- Ability to manage multiple campaigns and priorities efficiently without sacrificing quality.
Nice to Have
- Experience working with eCommerce or direct-to-consumer brands.
- Familiarity with AI-driven campaign tools or predictive analytics platforms.
- Basic knowledge of HTML and CSS for landing page adjustments or tracking troubleshooting.
Benefits
- Competitive base salary designed to attract high-performing professionals.
- Generous stock options that tie personal success to company growth.
- Performance-based bonuses for surpassing milestones and revenue targets.
- Access to advanced tools and resources that support innovation and top-tier execution.
- A results-oriented culture that values and rewards impactful contributions.
- Health insurance benefits available upon request.
- Flexible, remote-first work environment that promotes autonomy and accountability.
Compensation
Competitive base salary, generous stock options, and performance-based bonuses
Work Arrangement
Remote-friendly and flexible work environment
Team
Collaborative, high-performance culture with cross-functional teams
Why Join WKND?
- Help build scalable SaaS solutions tailored for global eCommerce markets.
- Tackle high-impact business challenges using AI-powered acquisition tools to boost efficiency and ROI.
- Work at the forefront of AI innovation, where agility and bold ideas drive success.
- Earn rewards tied directly to performance, including stock options that grow with the company.
- Join a team that prioritizes exceptional outcomes and values measurable impact over effort alone.
The Power of Communication
- Clear and proactive communication is fundamental to the organization's high-performance culture.
- Team members are expected to share insights, challenges, and successes early and consistently.
- Active listening and collaborative problem-solving with stakeholders are essential.
- Effective teamwork ensures clients feel supported and positioned for long-term success.
Other
- Remote-friendly and flexible work environment.
- Ability to perform under pressure in a fast-paced setting is required.
- Clear and proactive communication is a core expectation.
- Active involvement in weekly agency portfolio strategy training sessions.
- Timely client updates and regular communication via Slack are expected.
- No language requirements specified beyond English.
- No travel, shift work, equipment requirements, security clearance, or background checks mentioned.
- No details provided regarding contract duration or probation period.
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