Responsibilities
- Construct, verify, and deploy email communications in Marketo following intake submissions, including template configuration, token assignment, smart list setup, scheduling, and confirmation of delivery
- Manage complete list import processes, including standardizing fields, identifying duplicates, mapping data schemas, and validating successful integration with Salesforce
- Develop targeted audience segments and smart lists based on provided marketing criteria, validate targeting logic, and identify potential gaps in audience coverage
- Ensure data integrity across lead lifecycle stages, correct routing assignments, and maintain reliable synchronization between marketing and CRM systems
- Manage routine operational tasks such as updating suppression lists, processing unsubscribes, and correcting compliance-related records
- Analyze incoming request patterns to proactively recommend process optimizations or automation solutions before issues escalate
- Create clear documentation and standardized checklists for recurring tasks to ensure consistent quality under high-volume conditions
- Monitor advancements in marketing automation and go-to-market tools, evaluate new features against real-world scenarios, and suggest practical applications
