Becton Dickinson (BD) was looking for a Senior Marketing Manager Omnichannel Communication

Senior Marketing Manager Omnichannel Communication spearheads the creation of comprehensive marketing communication blueprints and transforms them into executable strategies across Medication Delivery Solutions business domains. Champion decision-making by converting intricate product platform requirements into unified, user-centric experiences that stimulate engagement, cultivate loyalty, and propel business expansion. Primary responsibilities encompass: - Data & Trend Evaluation: Investigate customer information, societal patterns, and behavioral dynamics to pinpoint requirements, challenges, and market landscapes. - Insight Compilation: Aggregate intelligence from platforms, markets, and audience segments into coherent strategic narratives. - Workshop Coordination: Conduct sessions to uncover insights and collaboratively develop solutions. - Continuous Strategy Enhancement: Modify approaches based on performance indicators and evolving customer demands. - Omnichannel Campaign Development: Convert communication strategies into integrated plans across digital and physical channels. - Strategic Brief Management: Direct creative evolution in partnership with internal teams and external collaborators. - Customer Journey Choreography: Construct and refresh customer-focused omnichannel pathways ensuring consistent messaging. - Customer Experience Synchronization: Guarantee seamless integration between digital and physical interaction points (events, webinars, meetings). - Perpetual Optimization: Assess and refine strategies utilizing performance data, customer input, and market transformations. - Leadership & Innovation: Function as strategic advisor, encourage collaboration, and propose bold concepts to disrupt conventional approaches and drive innovative progress. Candidate Profile: - Marketing Proficiency: 7+ years in marketing, including 3+ years in communication strategy; agency experience in MedTech/pharmaceutical sectors preferred. - Strategic & Analytical Capabilities: Demonstrated ability to analyze insights, develop impactful campaigns, and translate business objectives into strategic customer-focused narratives. - Creative Mindset & Leadership: Drives transformative ideas, challenges established norms, and inspires disruptive communication approaches. - Data-Driven & Digitally Sophisticated: Proficient in data analysis and leveraging digital marketing tools (social listening, automation, CRM, AI) to drive impactful strategies. - Leadership & Collaborative Skills: Skilled in influencing without direct authority, managing matrix organizational collaborators, and inspiring change through training and innovation. - Qualifications & Adaptability: Bachelor's degree (MBA or equivalent experience preferred), English proficiency, willing to travel up to 30% across EMEA; additional language skills advantageous. We Are the Architects of Possibility BD represents one of the world's largest global medical technology enterprises. Advancing the world of health™ is our Purpose—a challenging endeavor requiring imagination and passion from design and engineering to manufacturing and marketing billions of MedTech products annually. Why Choose Us? A BD career means learning alongside inspirational leaders committed to an inclusive, growth-oriented, and rewarding culture. You'll help shape BD's trajectory while establishing a lasting legacy. We seek individuals who comprehend the broader vision and human narrative underlying our work. We welcome talents with imagination and drive to reinvent healthcare's future. Here, you'll discover a culture promoting learning, growth, and personal thriving while contributing to global improvement. BD prioritizes on-site collaboration, believing it cultivates creativity, innovation, and effective problem-solving crucial in healthcare's dynamic landscape. Most roles require a minimum four-day in-office presence, balancing operational excellence with workplace flexibility. Becton, Dickinson and Company is an Equal Opportunity Employer, evaluating candidates without discrimination. Primary Work Location: ESP Barcelona Additional Locations: GBR Winnersh, ITA Milano, POL Warsaw Salary Range: €78,600.00 - €141,500.00 EUR Annual